AHII ~ Discussion of the E-Cig™ Products (from 10K)
Our premium disposable electronic cigarettes are sold under the brand “American Heritage™” “America’s Original E-Cig™” in four varieties:
Platinum (24mg), Full Flavour Red (18mg), Cobalt Blue (9mg), and Emerald Menthol (9mg). They are sold in single packs or variety packs
containing three sticks. With a soft filter we feel we are at the forefront in terms of realistic look and feel. American Heritage™ utilizes the most
current technology in the industry and uses food grade quality E-Juice produced in the United States . We believe that our premium disposable
electronic cigarettes will be the most effective, best tasting, highest quality, and easiest to use e-cigarettes in the marketplace. Marketed solely as
an alternative to traditional tobacco cigarettes, we intend that our products will be supported and used by entertainers and athletes, and be an in
demand product.
Our premium electronic cigarette and its components work in conjunction as follows: user draws on the Electronic Cigarette, a sensor detects
inhalation, a microprocessor activates, igniting the lithium ion battery, the battery charges the heater, the heater vaporizes the liquid nicotine held
in vegetable glycerin, simultaneously the LED lights up and the user get the smoking experience.
Each disposable electronic cigarette will be good for about 350 draws or puffs, and the battery will last approximately 300 charges.
Our products contain only 4 ingredients versus the more than 4,000 ingredients and chemicals in cigarettes. Our products are free of tar and
other chemical substances which are produced in traditional cigarettes. Our products are non-flammable (products do contain a lithium battery
which carries certain risks if ignited) and our products lack the second-hand smoke that accompanies traditional cigarettes. There is no danger of
second hand smoke and it is reusable (rechargeable by an electric outlet or car charger) so there is no problem with disposing of cigarette buds or
ashes. The United States Food and Drug Administration (“ FDA ”) has not fully studied the possible health effects of e-cigarette products.
Although certain cities, businesses and providers of transportation have banned the use of e-cigarettes, we believe we provide consumers an
opportunity to smoke in additional places without the social stigmas increasingly associated with traditional cigarettes.
We plan to further develop our brand and increase sales by adding additional products on a regular basis. As a general rule with mass retail
distribution, the more available SKU’s (SKU refers to a Stock Keeping Unit, a unique identifier for each distinct product that can be purchased)
that the retailer or distributor can carry from a particular company, the more appealing it is to increase business with the company.
Most smokers enjoy the substantial and emotional feeling of smoking. Research reveals that the hand-to-mouth behavior associated with
smoking is habitual and very difficult to break, one reason why smoking cessation gums or patches have only limited effectiveness. We provide
smokers an experience similar to smoking a traditional cigarette without the fire, flame, tobacco, tar, carbon monoxide, ash, stub or smell found
in real cigarettes.