About the Company and the pet food market
Most pet owners "humanize" their Pets regarding them as a four legged family member. AAPT saw an opportunity to enter the multi-billion dollar pet sector with truly innovative life enhancing products that parallel the emerging lifestyles of today's consumers.
With nearly 78.5 million dogs in the US and an increasing population of more than 1M dogs per year, we realize that the fastest growing segment of the companion animal market is pet wellness and nutrition, with annual revenues of $34 Billion and growing by 15% per year. Unfortunately, almost 11% (8M), of all dogs in the US are born with a heart condition. AAPT's "Heart Healthy" Products, address this quality of life issue with functional ingredients and formulas consistent across all its products. All American Pet Branded Products are endorsed and recommended by respected Veterinarians.
As more and more pet owners view their pets as "family" there is a growing interest in undertaking preventative measures to ensure their long-term wellness. Similar to humans, with age pets can develop a wide range of health conditions, such as; arthritis, heart disease, renal failure and cancer. Greater spending on preventative health care will allow pets to live longer. In addition, there are many pet owners who over feed their pets, and as a result, roughly one-quarter of pets are overweight. Obesity leads to weight-related illnesses, such as heart disease and diabetes. As a result, demand for products designed to treat weight related conditions will experience favorable growth through 2012 and beyond.
Barry Schwartz - CEO
At age 64, he has served as Chief Executive Officer and a director of the Company since its inception in 2003. Mr. Schwartz is a senior retail and operations executive with more than 30 years of experience in consumer durables and food. From 1995 to 1997, Mr. Schwartz served as the President of Chorus Line Corp., where he helped launch a concept apparel chain for an apparel manufacturer. From 1997 to 1999, Mr. Schwartz served as the Vice President of Cache, Inc., where he was responsible for the Company's profit and loss performance for the Northeast, Atlantic and Midwest territories. From 2000 to the Company's inception in 2003, Mr. Schwartz served as the President and Chief Executive Officer of Whizgrill, Inc., a quick service, casual dining restaurant chain. Mr. Schwartz created the concept of breakfast food for dogs and with his background in biochemistry will be instrumental in building the company's proprietary pet wellness product lines.
Lisa Bershan - President
At age 52, she has been President and a director of the Company since its inception in 2003. In 1978, Ms. Bershan founded Incredible Edibles, a chain of gourmet stores which she sold in 1986 to Piedmont Specialty Foods. Ms. Bershan was the President and Chief Executive Officer of Incredible Edibles during this time and also served on its Board of Directors.
From 1986 to 1994, Ms. Bershan served as Vice President and Director of Sales with Piedmont Specialty Foods where she helped launch numerous snack food products into major supermarket chains. In 1994, Ms. Bershan founded Lisa's Gourmet Snacks, where she served as President and Chief Executive Officer and marketed unique foods including the first baked chips under the Lisa's Incredible Edibles brand. In 1999, she founded Java Joint Candies, a unique caffeine enhanced product and served as its President and Chief Executive Officer until 2001. Ms. Bershan was a consultant between 2001 and the time she co- founded the Company in 2003. Beyond her service to the company, Lisa has devoted both time and resources to support a number of children's charities among them the Children of War Foundation - where she is a member of the board - and its affiliation with Children's Hospital of Los Angeles. Both Barry and Lisa have saved shelter dogs and arranged adoption for them by children with deficits to aid and abet their socialization and recovery.
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