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crl122

12/20/08 11:42 PM

#52901 RE: User-65225 #52899

hey board - a little tipsy tonight so pardon my mispellings - but let me add my 2 cents about eric's memo AND Friday's PR. Just a couple thoughts:

1) Whenever I get a PR from Eric -at whatever time- IM like Oh Yeah baby! Giddy UP - But reading the PR about South Jersey Water - Ehhh It was JUST okay to me BUT (AND I MEAN BUT) I really took the time to think about what was done and here is what I came up with:

2) It doesnt take a super genius to see that Eric and compnay has LOCKED in the PA, NJ, maybe Del REGION - South Jersey Water /Philly SHow and then the Atlantic City show? To me it looks as though they are getting the word out for that region..

3) Now lets look at the PR - South Jersey...HMMMM Thousands of Customers....HMMMM okay Say I have 1000 custumers I see on a regular basis and I say - Hey I got a great product - KIND you gotta buy it from me....I really dont see a huge SALE from sOUTH jERSEY WATER - sorry I just dont BUT guess what - the word has gotten out to a few thousand people - forming a small base - and those people tell a person or two and th e base gets bigger....Remember MOST people in this area have no idea who WNBD is..

4) To me the South Jersey partnership is more of a type of advertisement - for something bigger....for this region - they are kinda (in a weird way) acting as our Wings and Inks our ORgills FOR KIND...

5) Look at Erics letter - there are nuances to this development....And south Jersey water is also carrying stain remover....My opinion - Not to sell but to get the word out..

6) So Im buzzing and Im probably not making sense - but look for a regional chain in the PA NJ area in a couple months - After some smaller companies like South Jersey picks them up...at the home shows...A base has and will be formed from the South Jersey PR.

cosmoworld7

12/21/08 10:35 PM

#52957 RE: User-65225 #52899

WNBD is number one!!!!!!!!!!!!!