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Latest memo from Eric (WNBD CEO) 12/20/08

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Rocketstocks Member Level  Saturday, 12/20/08 11:25:07 PM
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Latest memo from Eric (WNBD CEO) 12/20/08

TJG's comments (WNBD shareholder), copied from Stockwire...

Re:WNBD...winter weekend - 2008/12/20 01:24 pm
There has been a question going around concerning the last PR that Winning Brands put out. I have gotten some Personal Messages about the timing of the PR and so has Eric. Below you will find the answer Eric has sent to the emails he has received, it is his reply to one, but is the same message he used to answer them all.

But first let me make sure that everyone understands one very important thing. Eric address in his reply the way he feels concerning the stock and how it applies to "LONGS". Although he is understanding to all share holders, he goes about running the company in the manner in which it benefits the company and its long term investors. He does not do or make decisions based on how it will effect the PPS at the exact moment and if a person can then flip the stock for quick profit.

Keep that in mind when you read this reply, most if not all who post here at Stockwire are long time holders. The few that may be here who want this to be a quick hitter, seldom post so the reply is qeared towards you the longs.

I hope to that all of you are as enthused about the section where he writes "Stock Buy Back" as I am. TG

Eric Lehner's comments...

Hello Mr. XXXXX –

There is no consensus on the best time to issue news. The conventional thinking is that Monday morning at 9:00am is better than on a Friday. A countervailing view however is that Friday news provides many investors with the opportunity to catch up with things and plan their activity for the coming week by reviewing items of interest more calmly over the weekend.

My policy as CEO is straightforward – generate business activity in the company which is of long term benefit for shareholders, and report developments as they occur. We do not take steps to manage the share price and therefore do not put traders at a disadvantage. It is difficult enough to guess what the market is doing without the investor having to second guess what the company's motives are as well.

My assessment is that the business development with South Jersey Water Conditioning is nothing less than a breakthrough for KIND in the USA by creating a highly sophisticated sales and service infrastructure that has success written all over it. Furthermore, you will know me well enough to expect that there are nuances to this development which have not yet revealed themselves. When the day comes that we will be purchasing shares back from profits, the wisdom of this strategy will become more evident. People who are shareholders today are well positioned to do very nicely by owning a company that is a going concern. That is my obsession – to leave no stone unturned to bring us forward and earn for Winning Brands the reputation of being in a class apart.

Lastly, with the front page of every major newspaper in the USA revealing the next horror story of the economic crisis, I am pleased to reconfirm that your company's prospects remain bright and relatively unaffected by the current economic circumstances. This is at least in part due to how the company has structured itself, the business relationships that it has cultivated and the solidness of our approach to building our future.

Thank you very much again for your continued interest in Winning Brands. I know that your decision to invest in the company was a serious one for you at the time. I will continue to take my responsibilities toward you equally seriously.

With kindest regards,

Eric Lehner, CEO
Winning Brands Group
Bus: 705.737.4062
Fax: 705.737.9793

My posting contains many opinions. So please do your own research and validation.

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