September 11, 2012... EMPO Progress Reports
Empowered Products - EMPO - Takes PINK® and Gun-Oil® mainstream to its expanding direct-consumers and Walgreens
Men and women are mastering enhanced intimacy with Empowered Products' captivating suite of sensual wellness formulas designed for maximum bedroom passion. EMPO has quickly taken over the reigns as the leader in bringing sexual lubricants and libido-enhancing supplements into the mainstream retail sector. Since the company launched its interactive branding sites at www.PinkForUs.com, www.GunOil.com and www.EmpoweredProducts.com earlier this year, over 200,000 requests have been received to date.
Scott Fraser, president and CEO of Empowered Products, commented, "This expanding direct connection with consumers requesting to experience our feel-good lubricant formulas is extremely valuable to increasing the recognition of our PINK® and Gun-Oil® brands. I am absolutely confident that once we put our products in the hands of a consumer, we will have a customer for life. Since shipping our first Walgreens order in February 2012, we have been expanding our pursuit of increasing shelf space in the over 21,000 retail outlets of the Big-3 U.S. drugstore chains. As part of our growth strategy, we believe our ongoing presence in retailer venues such as the NACDS (National Association of Chain Drug Stores) will continue to be a contributor to enhancing EMPO shareholder value going forward."
"I view our continued expansion of both shelf-space and sales of our PINK® and GunOil® brands into national chains and direct to our end consumers as the primary catalysts for our company's long-term growth. When we began selling our sexual wellness lubricants over 10 years ago, they were only available in adult product venues. Today, our products are steadily gaining market share through mainstream retail outlets nationwide such as Walgreens and CVS. I invite my fellow EMPO shareholders to closely follow our progress at www.EmpoweredProducts.com."
