Rock Creek Pharmaceuticals Inc. (fka RCPIQ)

[NukeJohn]

Anatabloc Facial Creme

however when mgmt put out a skin cream product for 300 bucks a pop you gotta start to question there business acumen

I would not be so sure about the price being too high. Anatabloc Creme is a wrinkle cream that really works for wrinkles (and happens to also work for rosacia and other skin conditions). It's the "wrinkle market" where I think women will pay $300 per bottle for a months supply (instead of $1000-2000 for Botox injections that last 3-4 months ) or 5-10K for facelifts (that leave a distinct impression that you've "had work done").

Investors with foresight are thinking about the size of this huge new potential market. First, look at the mechanism by which Anatabloc creme eliminates wrinkles and "thickens" the skin. Last year, I found this article in wired magazine.

http://www.wired.com/medtech/genetics/news/2007/11/genetic_cosmetic

excerpts from the above article....

The researchers first discovered a protein that plays a role in skin aging. Then they used a lotion that inhibited the protein in a genetically engineered mouse. After two weeks of treatment with their genetic cosmetic, the skin of older mice displayed the look and genetic profile of younger skin.

"It would be the best wrinkle cream ever, because it would actually work," said Alexander Hoffman, a biochemistry professor at the University of California at San Diego who did not participate in the study.

Chang's team genetically altered mice so that they could reduce the amount of NF-kB in skin cells -- the protein they found that controls various aging processes –- with a simple chemical. Then they applied that chemical, effectively blocking the protein.

"When you block NF-kB when the organism is quite old," Chang said, "you can basically block the genetic program, 'aging.'"

The skin treated with the NF-kB blocking solution became measurably thicker. A series of genetic changes also showed decreased cell aging.

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So, when women learn there is a product available that reverse wrinkles and the normal aging of skin, they will start buying it in droves. A price of $300 for a product that works naturally to reduce wrinkles (and leaves no "telltale signs"), is much more cost effective than Botox or invasive surgery. The beautiful thing about Anatabloc, is you have to keep using it to maintain the effect. There will come a time when tens of thousands (possibly hundreds of thousands) of women will be buying it every month. How much might that be worth? If I were Star, I would get a spokesperson like Raquel Welch, a 72 year old natural beauty that hasn't had tons of plastic surgery. Check out these photos.

http://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1280&bih=896&q=raquel+welch&oq=raque&gs_l=img.1.0.0l10.1315.3834.0.6798.7.5.1.1.1.0.74.297.5.5.0...0.0...1ac.1.2.img.6_YpbcJrk_4



From some preliminary research I have done, it appears Allergan has about 78% of the Botox market and they sold about $1.8 Billion of Botox in 2012. That probably equates to about $4-6 Billion paid by people going to see plastic surgeons or dermatologists for Botox injections. Could Anatabloc Creme take 5-10% of that market over the next year or two and 30-50% in a few years? Who knows? Once a few Beverly Hills celebrities learn about Anatabloc creme and the word starts to spread, it could grow like wildfire. Personally, I would much rather use a topical face creme that is proven to be safe than to have a poison injected in my face to relax the muscles (think of some of the botched Botox jobs we have seen).

I think there will be a drastic reduction in face lift surgeries and botox injections as word spreads. The people that get Botox injections and have face lift surgeries are typically paying for these procedures out of their own pocket, as insurance rarely covers them. I think those people would much rather use Anatabloc if they achieve better results and look more natural. I am waiting for Star Scientific to start showing wrinkle cream case study results (photos) in their Anatabloc marketing material.

On top of the anti-aging wrinkle market, there are still a lot of skin conditions (rosacea, psoriasis, etc.) where Anatabloc will be the best treatment. The Rosacea market alone is huge...but it will take time for the word to get out.

JMHO,

NJ