We have purchased 2.5 million "impressions" that will rotate our five ad sizes through respective sections of the site and visable to both members and non-members. The $25,000 per month ad campaign we purchased is their basic program to begin with and not for static ads, which costs up to $100,000 per month. We will receive daily reports on clicks by viewers and have numbers on which sections are attracting clicks, etc. and then review and evaluate results after two weeks. Advertising is a numbers game of frequency by viewers before they take action, and WW is very sophisticated in their program and knowledge of their members' profiles so we'll continually adjust to capture the highest benefit. A few orders are already in this morning, just takes time to develop and then social networking will kick in to spread the SMKY word of goodness.
