Maybe Eddie can answer this: I am not seeing Smoky ads ANYWHERE on the WW Member's site; the only way I've seen one is by logging out and just accessing the site as a non-member. The member's site appears to have far fewer ads, as I expected. In fact, the only ads I'm seeing, with very few exceptions, are for baby clothes. And I believe that's because my fiance' has nieces that she's always buying clothes online for, and I think the website picks up on that and tailors the ads to match the interests of the user. Hopefully, the Smoky ads will show up on the Member's site as well.