Walt Disney Co (DIS)

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Disney, US Navy Battling Over SEAL Team Trademark -Fox News

The U.S. Navy is challenging an attempt by Walt Disney Co. (DIS) to trademark the name of the elite SEAL Team 6 that was responsible for killing terrorist Osama bin Laden, Fox News Channel reported Wednesday.

Disney 3 filed trademark applications to use the name "SEAL Team 6" on toys, video games, clothing, footwear and even Christmas ornaments and snow globes, on May 3 -- just one day after bin Laden was killed at his fortified hideout in Pakistan.

Disney's applications with the U.S. Patent and Trademark Office cover three separate categories of goods and services, indicating the entertainment giant doesn't yet have consumer products but intends to develop and market them in the future.

But the Navy hit back on May 13, filing two applications seeking trademark status for "SEAL Team" posters and clothing, as well as "Navy SEAL" goods and services.

Trademark attorneys interviewed by Fox News said Disney might have a case for getting the rights to the name because its application was filed first.

Full story at http://www.foxnews.com/politics/2011/05/25/navy-seals-fights-mickey-mouse-trademark/

-Dow Jones Newswires; 212-416-2900