Sunday, June 20, 2010 7:48:38 AM
Questions to the board....Answer honestly and as if you were not an investor here....
1. If you went to CVS or Walmart, would you be looking for a specific light bulb like ZVTK? Would you not only be looking for the price/quantity/lifespan of any type of bulb? Remember, the idea here is to turn you lights on...not clear smoke...
2. With the demo you guys see on youtube and one the TV ads (showing smoke filled houses and stuff), does anyone really think about this when they want to buy a bulb?
I'm sure if they did live demos in all their outlets, everyone would buy this product based on the WOW factor....but not enough people would see this in the National Retail outlets to make this a mass consumable product....
This is why they chose to run Infomercials on TV. But staying honest...Who in their right mind buys bulbs off TV? Does anyone really care about a bulb that much? People buy bulbs when their lights are out...not when they see a ad on TV...Notice you never see any other companies air commercials for any other type of bulb out there....you know why....cause bulbs do NOT need to be advertised...Everyone needs them...ZVTK job is to prove why theirs is better than the rest...and to be quite frank...that is impossible to do without live demonstrations everywhere they sell it...The fact is...Bulbs keep the lights on for us...No matter if it's from ZVTK or the other hundreds of different types worldwide... Good Luck
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