Most of what you are saying is imo correct. zvtk has a unique product though, there are plenty of people who smoke. Infomercials are surly the way for zvtk to go for now, they need to be hitting up the trade shows, and approching the different power companies around the country. zevo could give rebate coupons to go out with the power companies billings. Really they just need to get off their a$$ and put a sales force together, commission only.. IDK maybe i'm crazy, seems to me that it would be easy to sell something that people have to buy... not selling encyclapedias door to door. Partner up with National Home Builders Association, they are always looking for green stuff. just a few thoughts off the top of my head.