Thursday, May 20, 2010 7:25:40 PM
excerpt from Eric's email 5/20/10
For example, until recently, we had some stores in Manhattan, but not in the surrounding boroughs of New York City. Today we received a call from a group of 5 paint stores in the Staten Island and Brooklyn area, Capital Paint http://www.capitalpaintcenters.com/ Unprompted, they called us to say how much they like this new product they are carrying, Winning Colours Stain Remover, and that they are about to re-order because their first delivery is nearly depleted. They did not ask for anything, they merely called to let us know this. Let’s be realistic – people in New York City have a reputation for being challenging consumers. The city is busy, fast and crowded. There is a great deal of activity and information that churns through a New Yorker’s life. Furthermore, with the strong multi-cultural dynamic in New York City, many people do not speak English as their first language. New York attracts people, and intimidates many, because of these competitive factors. It is a big, tough, merciless place to do business. Yet here is a New York City store group no less – that cares enough to take that extra human step of letting us know that we are connecting with them and providing something that they appreciate. I have great respect for such initiative and find encouragement in it for all of our sakes. If we are doing something useful for people by solving a problem for them, then word will spread. Fortunately, the problems that we are talking about (stains, messes of various kind) happen by the millions and will keep on coming. Life is messy and the growth potential of such a remarkably versatile cleaning solution as Winning Colours is extraordinary.
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