Winning Brands Corporation (WNBD)

[ChargnBull]

EMAIL REPLY FROM ERIC

From: "Eric Lehner" <[e-mail]>View contact details
To: xxx
Thank you xxx for taking the time to share your thoughts below.

Winning Colours is gaining new friends as the product is being discovered. During the early formative period for a new product, it is difficult to compete for the attention of store buyers. Consumers are also busy and do not immediately notice something unfamiliar on the shelf or a sign that they walk by. However, as the consumer fan base grows naturally because of authentic positive experiences, such growth is cumulative. Therefore, over time, even small numbers begin to add up, eventually becoming a big number. Remember too that people are social creatures. We all have friends, family, neighbours and colleagues. You can’t keep things secret in society over the long term, especially today. Information spreads, for better or worse. Therefore, the fact that Winning Colours is finding its way into an increasing range of people’s lives will continue to have a compounding effect leading to certain tipping points.

For example, until recently, we had some stores in Manhattan, but not in the surrounding boroughs of New York City. Today we received a call from a group of 5 paint stores in the Staten Island and Brooklyn area, Capital Paint http://www.capitalpaintcenters.com/ Unprompted, they called us to say how much they like this new product they are carrying, Winning Colours Stain Remover, and that they are about to re-order because their first delivery is nearly depleted. They did not ask for anything, they merely called to let us know this. Let’s be realistic – people in New York City have a reputation for being challenging consumers. The city is busy, fast and crowded. There is a great deal of activity and information that churns through a New Yorker’s life. Furthermore, with the strong multi-cultural dynamic in New York City, many people do not speak English as their first language. New York attracts people, and intimidates many, because of these competitive factors. It is a big, tough, merciless place to do business. Yet here is a New York City store group no less – that cares enough to take that extra human step of letting us know that we are connecting with them and providing something that they appreciate. I have great respect for such initiative and find encouragement in it for all of our sakes. If we are doing something useful for people by solving a problem for them, then word will spread. Fortunately, the problems that we are talking about (stains, messes of various kind) happen by the millions and will keep on coming. Life is messy and the growth potential of such a remarkably versatile cleaning solution as Winning Colours is extraordinary. We could be selling 50,000 bottles per week for a decade and still just have reached 25% of U.S. households assuming that no household ever purchased a second bottle! And that figure does not even take population growth into account, or any foreign market.

We are connecting with a critical number of retailers and their consumers at the grass roots level. I like the simplicity and scalability of our business model because it provides a method for our shareholders to own a company that is capable of making a serious profit in years to come. This is the best foundation of all for a growing share price – making things real and proving evidence that the elements are being put into place.

The DRTV launched, tested, tweaked and kept going. The DRTV is not going to be a flash in the pan, “here today – gone tomorrow”. Yes, the initial test is two weeks in order to learn some lessons on primary feedback. However, its continuous improvement and experimentation with other networks will give our DRTV a long life. It is going to be a lot of fun for our shareholders across the country to see their company doing its work for them day after day as close as their own living room. Fortunately, store buyers, store employees, distributors, investors, media, government agencies and all the other important business contacts that you can think of have TV sets too!

Cheers,
Eric Lehner, CEO
WinningBrands.com

P.S. There have been predictions of the death of TV advertising at the hands of the internet, for a long time. National TV advertising is still a powerful medium by all metrics – a major milestone for Winning Colours Stain Remover in the USA. The DRTV News Releases will be coming as operations launch and progress.

From: xxx
Sent: May-20-10 5:24 AM
To: Eric Lehner
Subject: I think you are doing a wonderful job:)

Hey Eric..

There may have been a lot of "noise" on the Ihub boards from impatient investors today ..but I just wanted to let you know that I think you and your team are still doing a fantastic job ..I trust and believe in your business decisions, hard work, dedication, and abilities to do your very best for your company and its shareholders. I continue to be very excited and pleased with the developments that are unfolding here. Those that are the "true" long term investors and believers should be able to see the bigger picture and long term goals, commitments, and potential huge success of Winning Brands (rather than being concerned about exact timing of every little task..ie getting PR or Pinksheets listings). In my eyes you have been making "all the right moves" to ensure success for this company. Keep up the great work and try not to let the "noise" on the board cloud your own judgements:) You are a brilliant CEO, spokesperson, leader, and juggler. Thanks again.

xx

P.S. Would have sent this message earlier but was out all afternoon and evening and just saw all of the "noisy" Ihub posts late this evening.