Here's the situation.
Ault made his reputation steering investors to big, traditional scores - buy-outs, timely pump-ups, etc. He was in the big leagues, good at attracting investors, good at identifying deals run by people who knew their business.
Then Ault decided that he could actually create and manage businesses on his own, instead of just investing in them. He started Zealous, and investors followed him to his new company, thinking that he was going to continue his investment business on his own. They were mistaken.
Ault instead started up dozens of his own businesses, attempted to run all of them, and fell flat on his face. He blames the failure of every one of those businesses on the economy - but really, couldn't he have managed just one of them well enough to survive the downturn? Even one?
Ault is not a businessman. He doesn't know how to create or run a profitable company that actually produces a product. Unfortunately for us, that's what he is determined to do, with our money. He wants to run an internet porn business, after he has shown that he doesn't know how to do that. He has created a penis pill, but he clearly doesn't know how to begin to market it. He has bought into distributorship of a popular energy drink, but again hasn't done anything with it, either. He just doesn't know how. He's floundering. And he now figures that he needs more investor money to buy the expertise he needs to build and run his pet projects.
Porn sites? Penis pills? Maybe he's hit rock bottom. Once these projects fail, Ault may go back to what he really knows, investment and trading on the good work of others.
But until he does, enjoy the ... well, I'd say "show", but there doesn't seem to be much of one these days. Maybe he's already shut the whole thing down.
E.
