NeoMedia Technologies, Inc (NEOM)

[success622]

NEWS!! Neustar Announces Global Bar Code Interoperability
03/31 11:00 CDT
3GVision, Mobile Discovery,MobileTag and NeoMedia Join Pilot Program
STERLING, Va., March 31 /PRNewswire-FirstCall/ -- NeuStar (NYSE: NSR) today
unveiled the first successful demonstration and implementation of technology
that enables cell phones to scan and process two-dimensional bar codes -
regardless of the mobile service provider, type of bar code symbology, or
scanning technology used.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080310/NEUSTARLOGO )
NeuStar's pilot program is based on open standards and demonstrates
interoperability among the world's most successful bar code campaign managers,
symbologies, and code reader technologies through NeuStar's trusted third party
central clearinghouse and registry services. Announced at CTIA, the program
currently involves industry-leading companies 3GVision, Mobile Discovery,
Mobile Tag, and NeoMedia.
"Each of our current partners brings unique values and capabilities to the
market," according to Diane Strahan, vice president of Mobile Services at
NeuStar. "Consumers can simply click, send, and enjoy immediate access to cool
content. This program is a critical step toward linking various bar code
readers and players in the marketplace, and toward creating a seamless, open,
and scalable solution for brands, consumers, and mobile operators."
Unlike the linear (striped) EAN/UPC bar codes typically used for inventory
and point-of-sale transactions, the more advanced two-dimensional (2D) codes
provide mobile consumers with a "shortcut" to access rich content and helpful
information, as well as to engage in m-commerce. For mobile consumers, bar
codes offer the ability to rapidly discover, interact, and transact with brands
without typing out a web address or searching for a website.
NeuStar anticipates that two-dimensional bar codes will be of particular
relevance to advertisers and brands, which can immediately leverage their
traditional packaging and print - as well as interactive media buys - to reach
consumers on the move. More than simply providing mobile consumers with a link
to an Internet address, indirect 2D bar code systems can use location,
language, or other information shared by the consumer, allowing advertisers to
deliver dynamic, individually tailored content. Bar codes offer direct response
accountability through measurable ROI, and enable advertisers to adjust their
content based on real-time tracking of each campaign's performance.
"Whether the call to action is a short code or a bar code, NeuStar is
enabling consumers to opt in to and connect directly with their desired mobile
content and interactive experiences," continued Strahan. "The current industry
partners in this program are highly successful players in mobile marketing and
bar code scanning solutions, as well as intellectual property leaders. These
partners have the widest deployment of bar code solutions and penetration in
Japan, France, Australia, and other countries. The strength of the open
interoperable service we are demonstrating is that it provides the underlying
infrastructure needed for brands to confidently deliver a consistent,
high-quality customer experience across mobile operators for maximum reach and
return."
About NeuStar
NeuStar (NYSE: NSR) provides market-leading and innovative services that
enable trusted communication across networks, applications, and enterprises
around the world. For more information, visitwww.neustar.biz.
About 3GVision
3GVision is the global pioneer and leader in mobile barcode reading and
advanced image processing technologies to fast-track consumers and businesses
to the mobile internet. 3GVision's i-nigma, the industry's most comprehensive
end-to-end 1D/2D barcode solution, incorporates a highly intuitive and simple
code-creation, campaign management and advanced metrics reporting platform, to
increase revenue opportunities for mobile operators and media & marketing
companies. The i-nigma telco-grade solution offers a fast and easy way for
offline media and advertising to connect to the online world and also
facilitates efficient business operations.
Since 2002, 3GVision has embedded over 100 million mobile phones with its
1D/2D barcode readers for global tier-1 mobile operators like Telstra, France
Telecom and NTT Docomo, mobile handset manufacturers including Nokia, Samsung,
LG, Sony Ericsson, and Motorola; and most Japanese vendors including Sharp,
NEC, Kyocera and Toshiba. Moreover, 3GVision is the 'de facto' industry
standard inJapan- the world's first fully developed mobile barcode market. For
additional information on 3GVision, please
visitwww.3gvision.comandwww.i-nigma.com.
AboutMobileDiscovery
Mobile Discovery provides the platform that connects offline media and
advertising to the online world. The "Connected Media Platform" enables
advertisers to leverage impulse-driven consumer interactivity, making media
actionable and measurable. TheMobileDiscovery platform leverages the power of
offline media and combines it with the interactivity of the mobile and PC-based
Internet, allowing marketers to instantly reach, interact and transact with
consumers on the go.
The Mobile Discovery Connected Media Platform is a comprehensive management
system for publishers, advertisers and brands enabling the provisioning,
activation, management, tracking and analysis of integrated offline/online
marketing campaigns. Mobile Discovery is a privately held company based in
Reston, VA.www.mobilediscovery.com
AboutMobileTag
Mobile Tag Inc. is a leading supplier of software and solutions including
mobiletag. Initially launched in 2006, mobiletag includes embedded software and
the supporting systems and services to create quick access to external content
from mobile phones. mobiletag has been deployed by major French and other
European mobile network Operators for 2D barcode implementation. For more
information, please visitwww.mobiletag.com.
About NeoMedia Technologies
NeoMedia Technologies, Inc.(OTC Bulletin Board: NEOM)is the global leader in
mobile barcode scanning solutions. Our technology allows mobile devices with
cameras to read 1D and 2D barcodes and provide "one click" access to mobile
content. Combining this technology with advanced analytics and reporting
capabilities revolutionizes the way advertisers market to mobile consumers.
NeoMedia provides the infrastructure to make 2D camera barcode scanning and its
associated commerce easy, universal, and reliable - worldwide.
The company's mobile phone technology, NeoReader, reads and transmits data
from 1D and 2D barcodes to its intended destination. Our Code Management and
Code Clearinghouse platforms create, connect, record, and transmit the
transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages
(SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the
industrial and carrier-grade infrastructure to enable reliable, scalable, and
billable commerce. NeoMedia was founded in 1989, and is based in Atlanta,USA.
It currently has 30 active patents spanning 13 countries, with 29 additional
patents pending.To learn more visitwww.neom.comandwww.neoreader.com.
SOURCE NeuStar
(TS:NEOM;NEOM.OB;NSR;)