Dear Fellow Shareholders;
After completing the major milestone of strategically acquiring Western Grade, I’d like to take a little time to reflect on some of the other major accomplishments we have made this year. I also want to pause a moment and look over the horizon at our next goals and overall objective.
First, allow me to express my gratitude to our partners and group of experts, hard working staff and like-minded professionals. Each of you came with your own powerful vision and have grouped around our mission in wonderful, various ways.
In September we introduced our Master Plan (which can be found here: www.sooum.com/masterplan), and we laid out a strategic course to realizing multiple phases of growth. I am happy to say we are exceeding expectations on that journey, which I will discuss further in this letter.
Effects of the Strategic Acquisition
We worked with all parties connected to the acquisition to form an alliance and unify visions. Coming out of those negotiations and closing a win/win deal, we are now greatly enhanced in skills and leadership. We are also stronger having increased assets and resources.
The acquisition was not excessively dilutive as we kept total outstanding shares to under 1B common shares while adding millions in revenue. This minimizes the threat of mass dilution and provides friendly waters for new shareholders. It puts the focus on management and true growth, instead of dilution.
Advancements This Year
Since posting the Master Plan, we have completed the first four milestones: Presentation of Master Plan, Removal of Yield, Acquiring Western Grade, Reducing Debt.
First, in presenting the Master Plan, I aspired to engage our current shareholders and investors so they have a broader knowledge of our future core intentions and can better understand the direction we are going.
Secondly, we removed the yield sign from our symbol on OTC markets. That in itself speaks volumes as to our credibility and commitment to shareholders. Believe me, I stand behind you all.
Third, we completed an outstanding milestone when we acquired Western Grade, LLC. For those not familiar, Western Grade is a well-known contractor in the Southwest region of the United States. It is a great organization with unsurpassed capabilities that allows us to diversify our company while adding another stream of revenue to our business model.
Last, but certainly not least, we have completed the first series of our balance sheet strengthening initiative to reduce debt.
Over the Horizon (Next Three Milestones)
Looking over the horizon, we still have much work to do. SoOum needs to gain strength as an enterprise by finishing the year with enhanced liquidity ratios, spending the first half of 2017 unifying and coordinating its major operations, and closing 2017 with strong and consistent business across its operations.
Our Core Action Principles
Build on strength
Protect our company and those we serve
Stand behind our employees
Deliver the highest satisfaction to customers and clients
Support our communities
Advance our mission
CLOSING
I am deeply honored to be a part of something as great and meaningful as this company. I am proud of the achievements to date by this group, even during trying times. I invite a close study and analysis of our company and welcome you to join our ranks in any capacity that increases our customer satisfaction, your well-being,and SoOum’s market position.
Sincerely,
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William Westbroook
CEO, SoOum Corp
AI
