Muscle Pharm Corporation (MSLPQ)

[mtc44380]

Moving away may have been the wrong choice of words.

They want to move product into stores and compete with other products such as energy drinks and protein bars.
They will always keep on the online business, but they are working hard to getting into retail stores.
No one buys packs of 12 energy drinks online and pays $10 shipping. LOTS OF PEOPLE buy energy drinks in stores for $3 a pop.
Their Amino RTD product (spare me the 'it hasn't been released yet', you have beaten that like a dead horse). Is another product that will have options to be sold in stores individually.

Combat protein bars is another products that many people WILL buy in boxes, but its very convenient to buy them individually when you are in a rush at your local gas station. (you are spare me the 'check out the linoleum at Kroger's' too.)
Unfortunately those business are saturated pretty heavily, but its the shift you can obviously see the company moving to.
They will always provide online protein to the meat-heads online who want their creatine and whey, but if your business is all online sales, growth is limited.