Replies to post #77372 on Muscle Pharm Corporation (MSLPQ)

[goldbergstein]

mtc,

Two counterpoints to your stated strategy with plenty of evidence to support.

1- Slotting allowance (http://www.businessdictionary.com/definition/slotting-fee.html)

2- Execution (MP misses every time ie. Amino1 RTD available everywhere 10/1)

MusclePharm Fail.

Combat Crunch Bar Fail. Allotment restricted to bottom shelf below the diabetic supplies in Pharmacy.

Energy Sport Fail. Very limited distribution to Mom and Pop's. No cooler space allotment.

Amino1 RTD? See Energy Sport Fail



Though both of these products have been available for multiple quarters, no actual sales figures have been released by management. See bb.com channel sales list for anecdotal evidence of FAIL.

[stupified777]

Excellent post! Absolutely my thoughts on the MP strategy for RTD's and specific skews in brick n mortars. Looking forward to seeing the results of the cost cutting measures and qtrly revs. #trimmingthefat