KLMK 10k out. I've been following this company for a long time. I like their filings, always straightforward. They're also very cautious in their filings, this one no exception. Some examples:
"Potential investors should be aware of the difficulties normally encountered by companies developing new technology and the high rate of failure of such enterprises."
"the trading price of our common stock may decline and investors may lose all or part of their investment."
(Bold emphasis is mine)
However, this below shows considerable new developments and is the most encouraging information they have ever provided. Again, bold emphasis is mine
2014 Mobile Application Development and Implementation
In 2014 the Company’s business efforts concentrated in two areas: modifying the software to meet retailer’s refined business requirements and expanding our contacts within the retail grocery industry. We completed our Wholesome Choice Market demonstration test in March 2014, and the feedback led us to conclude that to best serve our clients we needed to 1) add a loyalty program with points and 2) store branding and license our KleverShop software, allowing markets to brand the application as their own. Following further discussions with our investors, we also decided that now was the time to upgrade our software to an entirely new development platform that would be much more efficient and effective in addressing the desired enhancements.
Accordingly, we have been very busy and are excited about the software tools in our new upgrade, designated KleverShop 2.0. Our new development platform is far more efficient. Our couponing options have been greatly expanded. Our user interface has built-in flexibility to brand to individual retailer needs. And we have built in our Loyalty Program. Our KleverPoints program gives retailers the opportunity to award points for various shopping functions that lead to greater basket uplift. Points are awarded for checking in, for redeeming coupons and for total basket size.
At the same time we are also upgrading our KleverDash platform. We have envisioned a number of ways to make this tool even more useful to suppliers and retailers, with easier coupon generation, more types of coupons and expanded graphics/analytics.
Our new software platform not only has far better built-in documentation but also allows us to embed hundreds of software tests that greatly reduce the debugging process. On top of that we have purchased a Retalix POS test center to further enable us to eliminate any post-development bugs. And we are seeking certification from Retalix to be an approved 3rd party services provider.
To expand our marketing efforts, the Company brought on a Sales and Marketing consultant with considerable retailer and supplier experience. We are pursuing two sales fronts: 1) Marketing to retail grocers in Southern California to establish a retailer base with established regional grocers, and 2) Marketing through retail grocery associations who supply support services and tools to a broad range of retail grocers. The latter opportunity appears to be very promising for Klever, and we are optimistic on the outcome. In both cases it is important to remember that retail grocers have not been known for their rapid adoption of new technologies. Klever is well aware of this tendency and is committed to persistence and “aggressive patience” in its marketing effort.
As a further step to prepare for revenue operations, in December Klever formed a Digital Coupon Redemption Division to focus on retail store application and operations using our Klever digital products (KleverShop®, KleverDash®, KleverBank®, KleverPoints – all in the KleverKloud®). This division is preparing for installation in retail stores, daily operations, accounting of digital redemptions and clearing, and technical support to these retail customers. Agreements and other supporting documentation are also being developed.
Anticipated Business Development in the Next 12 Months
In 2015, the Company’s goals are clear. Wrap up the programming and testing of KleverShop 2.0 and release it into the marketplace for revenue operations. Build the client base from bottom up by securing innovative grocers who want to take the lead in digital coupon marketing. And market our product top down from associations who provide services to multiple grocers. From there we need to be prepared for rapid growth.
The ability for consumers to easily utilize coupons digitally, without clipping and sorting is a great idea. But the real money here will come from the integration into the coupon redemption process. They seem to be heading that way as this statement from above reveals to me
"Marketing through retail grocery associations who supply support services and tools to a broad range of retail grocers. The opportunity appears to be very promising for Klever, and we are optimistic on the outcome"
My posts are my opinion. Do not be influenced by anything you read on any message board website unless you can confirm it.
AI
