There is one thing I do understand, I understand the difference between trying to get a vitamin water up and running vs a counter top display, when it comes to merchandising and authorizing a product.
If a distributor or company wanst to get a new bottled water to market they have to address the matter of shelf space, not counter space. They have to show and pay for footage to be down the aisle or in the cooler. With a product like GitR Done you have to sell its ability to sell, will customers want this product. Is there a market for it...the answer is a resounding yes. Its an energy drink, in a very hot sector...it has start power, Larry the Cable Guy, and its a very profitable product to sell, low cost high mark up. There is a low inventory number with trying it out.
You dont walk into Kroger and say I want to put my one ounce bottle of energy drink down the beverage aisle. Getting into a beverage schematic is an expensive venture and it takes a lot of time. Getting on the check out roll cart where candy and gum and five hour type drinks sit is about 1/5 as difficult.
Now try and get your water into a C-store cooler and its as difficult if not more...cooler space is even tighter in these types of stores. But getting it on the counter should take one or two dinner certificates at Out Back Steak house. ( thats not legal any more but it used to be ) Point is, if I am a distributor in the South and I have an energy drink with Larry the Cable Guy on the bottle...its pretty much sold. He is as recognizable down south as any high profile celebrity can be. Getting a couple counter displays or a stand alone floor display should be a snap for any experienced sales person.
Yet we want to compare the rigors of getting Vitamin water into the market and use that process for getting GitR Done in a gas station/mini mart or C-store. I would have hit the Piggly Wiggly HQ with this product in my first week of selling it. They have hundreds of stores in the South and they cater to the cliental that know and love Larry.
But what we get is that its all good and to hang on for a life time. Hang on as a product that should be by its nature be a natural in the C-Store line gets a foot hold. Seems to me the problem lies with the infrastructure of the company and its distributors. This should be as hard to sell in the south as Crucifix chains would be at a Catholic Convention.
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