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Re: bellator_exec post# 70054

Friday, 09/19/2014 7:44:08 AM

Friday, September 19, 2014 7:44:08 AM

Post# of 80866
New SKU's such as protein bars does generate new customers and more sales.

I'm a heavy user of powders, but I very rarely have a protein bar (and won't be consuming any Combat bars either generally). But guess what - there is a huge market for protein bars.

So to suggest that the Combat bar will cannibalise powder sales on a significant scale, or even more ludicrously on a 1 for 1 net zero gain basis is just plain fantasy land.

Now use the exact same example for me above with RTD's - I hardly ever drink them except as a last minute necessity with no other option present. Yet there is a HUGE RTD market out there. To say that Musclepharm won't increase sales with new RTD lines is again just plain ignorance.