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Re: None

Friday, 09/19/2014 12:26:23 AM

Friday, September 19, 2014 12:26:23 AM

Post# of 80866
It doesn't matter whether you regularly consume 1 serving of protein a day or 10. Coco water protein, combat crunch bars and combat powder are all just forms of a single serving of protein using three different delivery systems.

Let me dumb this down a bit as some are having a hard time understanding. Adding another protein delivery system to existing customers who consume 100 grams of protein of day for example doesn't add growth. Its a zero sum game. If you formerly consumed two shakes and 3 bars a day and now consume 1 shake, 2 bars and 2 coco protein waters, it still equals zero growth.

Growth is dependent on appealing to new customers and markets or stealing market share from competitors.