Friday, September 19, 2014 12:26:23 AM
Let me dumb this down a bit as some are having a hard time understanding. Adding another protein delivery system to existing customers who consume 100 grams of protein of day for example doesn't add growth. Its a zero sum game. If you formerly consumed two shakes and 3 bars a day and now consume 1 shake, 2 bars and 2 coco protein waters, it still equals zero growth.
Growth is dependent on appealing to new customers and markets or stealing market share from competitors.
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