FRESH PROMISE FOODS http://www.freshpromisefoods.com/ New Consumer Products Division Could be Worth 10's of Millions
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Fresh Promise Foods, Inc. (OTCQB:FPFI) January 31, 2014, a developer, processor and marketer of healthy, better-for-you food products, announces the removal of the DTC "chill" on the company's common stock.
The Company is pleased to announce that a DTC "chill" on its common stock security has been lifted as the company continues to restructure the corporation since taking over. This is a key development that has been in the process for many months. The removal of the chill increases the ability of the company to access capital at more favorable rates therefore making the cost of capital more appealing. It also gives investors easier access to acquire common shares. Some key developments that have occurred since current management took control of the public vehicle in April of last year include…
- Hiring Kevin Quirk as CEO
- Retirement of 1.1 billion common shares
- Reduction of authorized shares from 4 billion to 475 million
- Name change to Fresh Promise Foods to better reflect the company's mission and symbol change to coincide with that direction
As of Jan. 2014, the Company had approximately 475 million shares authorized, of which 65 million common shares were issued and outstanding.
A recent interview with Kevin Quirk, the CEO of Fresh Promise Foods, where he discusses current and future operational plans, can be accessed by going to www.wallstreetnewscast.com/profile/fpfi.html.
Fresh Promise Foods will be releasing shortly a detailed plan of their intended launch of their own line of branded health and wellness products. Kevin Quirk, CEO, says, "Our vision has always been to be a leading consumer products company in the health and wellness industry. I and my team are doing what we do best, launch and market consumer products. The results will be an all-natural product and category creator which is scheduled to launch in the second quarter of this year with line extensions to follow strategically throughout the year. We have put together all pieces on the technology, branding, marketing, processing and distribution side and are very eager to share more specifics about the brand to the public in the near future".
This is the area investors really need to focus in on as this consumer products group could easily mean tens to hundreds of millions in shareholder value. The HPP acquisition is a good deal with solid operating revenues, but for some who are not understanding, the consumer products group is where we could see incredible value and growth.
As example, if you acquire some small organic food brand or product say doing $800,000 a year in annual revenues, that's not to bad. But if you run these products through their HPP system, develop their marketing and branding, and expand their distribution from local to nationally, you could see a product go from $800,000 to potentially several million per year. Build a portfolio of 5 to 10 to 20 products and you can quickly see the growth potential and plan Mr. Quirk, the CEO, is putting together.
Consumer Products Division
The Company also announces the development of a Consumer Products Group (CPG), or division, which will deploy products and brands that will benefit from the HPP technology. The Company will be staffing this new division with experienced CPG executives who know how to build consumer brands in multiple channels. While HPP will be the enabling technology, the Company believes the Consumer Products Group will provide unlimited growth opportunities as it folds in small all-natural and organics brands into the company.
Mr. Quirk added, "The Company's strategic goal going forward will be to acquire well positioned health and natural food brands, run them through our HPP technology, and extend their product shelf-life tenfold which could be the difference between a local $1 million to a national $10 million plus business. Once established through our extensive marketing and branding campaigns, these companies could represent significant asset growth, or could be spun-off or sold to private equity investors for increased shareholder value. That is how we become a billion dollar company!"
In an effort to better launch this new strategy the company plans on conducting a restructuring of the company's publicly traded common stock. The Board of Directors has elected this move to provide room for our acquisition growth strategy, and to enable us to close on the acquisition of our new core HPP technology. The Company believes this move should enhance value for our shareholders as the new structure will be accompanied by a water division, a new consumer products division, and revenue producing HPP operations.
FRESH PROMISE FOODS, INC CEO
Kevin Quirk "I am not here to run a penny stock" ~ Kevin Quirk Kevin P. Quirk assumes this position with more than two decades of consumer products operating experience spanning general management and senior marketing roles in Fortune 500 corporations and start-up ventures. As CEO he is responsible for determining Capsalus' strategic direction and managing performance against overall business objectives in keeping with the Company's mission. Quirk is the founder of White Hat Holdings LLC, a functional beverage manufacturer focused on children's health and wellness issues, which he sold to Capsalus earlier this year after raising multiple rounds of financing and stewarding the business to a successful exit. Before White Hat, he held a variety of senior-level marketing positions for The Coca-Cola Company, initially hired into the Coca-Cola Accelerated Program, the company's coveted management training program, from which he was charged with running the New England market. He also served as director of marketing for Minute Maid brands prior to his departure. In addition, Quirk spent nearly a decade at Anheuser-Busch, working in brand management, field sales and marketing, wholesaler development and strategic planning, most notably as market development manager of the Wisconsin territory, and as founder of the company's business development group, providing internal management consulting to a network of more than 800 distributors. Quirk earned a BS in marketing and a BA in communications from Saint Louis University, and a letter of MBA equivalence from Harvard Business School. Quirk founded White Hat Brands, a health and wellness beverage company, where he raised capital, developed products and gained distribution, winning multiple marketing awards along the way. Quirk later oversaw the sale of White Hat which was sold privately for approximately thirty million dollars ($30,000,000).
** Upon poster reviews, the actual sale price was amended after the sale for less than the 30 million http://www.forbes.com/profile/kevin-p-quirk/ http://www.zoominfo.com/p/Kevin-Quirk/342456606 http://finance.yahoo.com/news/stakool-inc-announces-kevin-p-135200324.html
FRESH PROMISE FOODS, INC BOARD of ADVISORS Steve Hutcherson, Keith Pardy, Susan Knox http://finance.yahoo.com/news/stakool-inc-announces-board-advisors-131300793.html Steve Hutcherson, a seasoned CPG and agency executive, brings extensive experience in identifying and adding value in client and agency environments, reimagining marketing and its evolution, especially what people will expect and how they will interact with the brands they use and love. His career is characterized by finding new revenue streams, approaches, innovations, experiences - with change management as a competency throughout. Steve was a 20 year Coca-Cola veteran in brand and operations management - including VP of Coca-Cola TM in a career where he oversaw product and package intros, such as the Contour bottle, "Fridge Pack," and Coca-Cola Trademark extensions like Vanilla Coke. He directed campaigns and integrated communications platforms for Coca-Cola and across multiple other brands, and developed properties ranging from the Coca-Cola Racing Family for NASCAR, to new activation programs from the Olympics to NFL to NCAA to American Idol. Throughout his Coca-Cola tenure he led teams to redefine value and capitalize on new value equations and new marketplace needs: whether new package forms, brands, content and campaigns, interactive and associative platforms, or the brand positioning's themselves. Steve also has extensive experience within marketing services organizations, from agencies to consultancy, holding senior leadership positions in full service and experiential agencies: leading strategic planning within a "compass point office" of a large global advertising concern; CMO for the activation arm of a global marketing asset agency; brand management lead within a marketers' advisory group; and country president for an independent experiential agency. Announced in October 15th Conference Call that Steve is now CMO of Fresh Promise Foods and in charge of the Consumer Products Group. http://www.yatedo.com/p/Steve+Hutcherson/normal/e8d6a4d4c9b7082e56e54396222aab8a
http://investing.businessweek.com/research/stocks/private/person.asp?personId=24226646&privcapId=24179196&previousCapId=24179196&previousTitle=Ignition,%20Inc. Keith Pardy, a global branding and technology executive has 25 years in brand development and an understanding in the convergence of all things digital. Keith was the Chief Marketing Officer at Research in Motion. Prior to RIM, Keith was SVP of Global Brand Management for Nokia in Helsinki, Finland. For 17 years Keith's was with The Coca-Cola Company, where he worked as a Managing Director / Marketing Director working in North America, Russia, Sweden, Spain and London. In his last assignment with The Coca-Cola Company, Keith was Vice President and Managing Director for the Global Emerging Brands. Keith is now refocusing his energy and investments on innovation that positively impacts peoples' daily life. http://www.boozallen.com/media/file/CMO-Keith_Pardy.pdf Susan Knox, a strategic consultant and corporate coach and founder of Corporate Connections, a business consulting firm that makes targeted introductions that accelerate growth and generate revenue for emerging growth and established companies. Ms. Knox excels in making connections to qualified Investors, Intermediaries, Key Decision Makers, Influencers and Industry Experts to facilitate Capital Raising Efforts, Sales, Distribution, Partnerships, Strategic Alliances and Channel strategy. Knox also provides philanthropic support to many organizations and has served as a director of the Board of the Buckhead Business Association, and currently serves as a director on the Board of Prevent Blindness Georgia and Executive Sales and Marketing Association. Ms. Knox is the Executive Director for The Ritz Group in Atlanta Georgia.
http://www.corporateconnectlive.com/susan-knox.aspx http://www.zoominfo.com/p/Susan-Knox/369957992 http://www.ritzgroup.org/About.html FRESH PROMISE FOODS, INC TIMELINE UPDATES
Updates from March 20th, 2013 to Present
March 20 - Peter H. Assigned Shares to Mr. Canouse in exchange for entering into a consulting agreement having a term of six months and obtaining a release for claims arising out of Mr. Hellwig's performance of services or duties for or on behalf of the Company as an officer and/or director.
[bForm 8-K on 20-Mar-2013 http://biz.yahoo.com/e/130320/stko8-k.html April 17, 2013 - announced the appointment of Kevin P. Quirk, effective April 20, 2013, as Chief Executive Officer and Member of the Board. During the Term, the Company will pay Mr. Quirk (i) a base salary (the “Base Salary”) of $160,000 per annum, increasing by 5% per annum on January 1 of each year to reflect cost of living increases and (ii) a bonus (the “Bonus” and, together with the Base Salary, “Total Compensation”), ranging from 0% to 150% of the Base Salary, based on the Company’s achievement of certain performance targets. Under the Employment Agreement, Total Compensation shall accrue until the Company has received funding of at least $250,000, and as of such time all accrued amounts shall become due and payable. http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=9237340 http://www.prnewswire.com/news-releases/stakool-inc-announces-kevin-p-quirk-as-new-ceo-203389761.html http://investing.businessweek.com/research/stocks/private/person.asp
? June 25, 2013 - Board of Advisers announced- announced the appointment of Steve Hutcherson, Keith Pardy and Susan Knox to its Board of Advisor's further reinforcing its desire to become a significant player in the high margin, high growth "better for you" food and beverage category. http://finance.yahoo.com/news/stakool-inc-announces-board-advisors-131300793.html July 9, 2013 - STAKOOL, Inc. entered into a Letter of Intent (LOI) to buy Indian Hills Spring Water, LLC, of Murphy, North Carolina. The spring is a "natural free flowing spring" in the mountains of North Carolina and is gravity fed to the bottling facility. It is clear, crisp and refreshing and 100% drinkable without any filtration thus providing the perfect "Raw Water." http://finance.yahoo.com/news/stakool-inc-announces-letter-intent-142000504.html August 6, 2013 - STAKOOL, INC Announced strategic plans for entry into the High Pressure Food Processing market, while unveiling new consumer products division. http://finance.yahoo.com/news/stakool-inc-announces-entry-high-165243549.html August 6, 2013 - Company announced 1-FOR-100 REVERSE STOCK SPLIT http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=9438144 August 8, 2013 - Manufacturer bets big on HPP technology Stakool Inc., best known for offering health and wellness products, is delving into high-pressure food processing, and launching a consumer products division. http://www.foodproductiondaily.com/Processing/Manufacturer-bets-big-on-HPP-technology September 5, 2013 - CEO did a online interview overview for their new Consumer Products Group. http://finance.yahoo.com/news/stakool-inc-discusses-outline-consumer-120000087.html September 7, 2013 - Shareholder Letter released.
Announces plans to close on HPP company to be completed on or before November 1st. (Note: timeframe was changed to before Thanksgiving in October 15th Conference Call with reasons and confirmation by company of both the HPP and Water Division still in the works) http://finance.yahoo.com/news/letter-shareholders-stakool-inc-122001217.html September 20, 2013 - Reverse split happened. http://ih.advfn.com/p.php?pid=nmona&article=59291074 September 24, 2013 -STAKOOL, INC. announced that it has recently approved an amendment to its Articles of Incorporation reducing the number of Authorized Shares from 4,000,000,000 down to 975,000,000. The company will be filing a 14C and the reduction of shares should be effective upon its acceptance. In addition, the company will begin the process for a name change as well as a new symbol to better align and more clearly communicate our vision, mission and values. http://finance.yahoo.com/news/stakool-inc-announces-reduction-authorized-134641543.html September 25, 2013
- Ludlow Research Issues STKOD a "Short-Term" Valuation Target of $0.30 Per Share http://www.wallstreetnewscast.com/profile/stko.html October 1, 2013 - Stakool, Inc., a developer, processor and marketer of healthy, better-for-you food products, announced that it has recently approved a name change from Stakool, Inc. to Fresh Promise Foods, to better align with the Company's vision, mission and values and its commitment to the development of leading edge brands and production processes for fresher, healthier foods. http://finance.yahoo.com/news/stakool-inc-approves-company-name-125000949.html
November 6th, 2013 - Amendment filed for name Change to Fresh Promise Foods, Inc.
November 12th, 2013 - Ticker symbol FPFI effective for Fresh Promise Foods, Inc.
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