Fresh Promise Foods Update 8/19/2014
ATLANTA, GA, Aug 19, 2014 (Marketwired via COMTEX) -- Fresh Promise Foods, Inc. (PINKSHEETS: FPFI) a developer, processor and marketer of healthy, better-for-you food products, has announced a company update, including key production, certification and strategic planning milestones reached regarding the launch of Harvest Soul, its organic superfood juice blends.
Harvest Soul, a wholly owned subsidiary of Fresh Promise Foods, has located its state-of-the-art production facility within Atlanta-based PREP shared kitchen facility. As PREP's anchor tenant, Harvest Soul has upgraded its dedicated production space well beyond "move-in" specifications, including significant electrical upgrades to provide improved processing. Other facility equipment includes:
-- Commercial Juice Press and Grinder - allows the company to freshly squeeze or press juices.
-- Commercial Blender - large capacity 100-gallon blender, with custom electrical support to allow for flexibility in a variety of speeds.
-- Control Panel - designed to spec, the panel provides the ultimate in automation, leading to tighter controls within each blend.
-- Double-headed Piston Filler - for easy "perfect fill" every time.
-- Capper - bottle capping unit, utilizing compressed air.
-- Positive Displacement Pump - food grade stainless steel pump to move viscous product from tank to tank.
-- Clean-In-Place Tank (CIP) - designed to ensure mandatory sanitation practices are more efficient and cost effective; will utilize only food grade cleaning supplies.
-- Centrifugal Pump - ensures complete clean-out of system for flavor change-over, reducing the process by more than 75% vs. alternatives.
-- Dedicated Cooler - allows for 100% organic ingredients to remain completely segregated.
-- High Capacity - production facility is near completion, and capable of producing millions of bottles per year.
Harvest Soul will utilize Georgia-based Universal Pasteurization, where it will high pressure process (HPP) its product (a leading edge technology that retains more vitamins and nutrients than traditional methods), thus increasing shelf life tenfold in many cases.
The Company is currently in the process of seeking USDA Organic Certification, and is planning on using only 100% organic ingredients sourced from certified organic growers and distributors.
To ensure complete consumer protection and certification, the Company has commissioned an independent lab to test its finished products to confirm they are food-safe after the HPP process; results are forthcoming. Upon receipt, final certification from the Department of Agriculture will be possible.
Harvest Soul has also commissioned a law firm with expertise in product labeling, licensure and regulatory compliance issues to ensure all the necessary regulations are followed properly.
To support the upcoming consumer launch, Harvest Soul has developed an interactive website, point-of-sale materials, and other marketing support pieces:
-- Website - will describe key features and benefits of the product and allow for online purchase; the site is completed and the launch is planned to coincide with product launch.
-- Social Media - a full social media plan will support the launch, including social media feeds and posts.
-- Point of Sale - various support pieces are developed, to provide motivation and communication at retail, designed to work in a variety of retail outlets.
-- Selling materials - customized retail "sell sheets" to support sell-in are ready to release.
-- Events - sampling, in-store and local events are planned to drive awareness and trial, leading to repeat purchase.
The Company realizes to have a successful launch, it's important to have all the pieces and parts ready to go, and launch correctly the first time. While this may appear to be a lengthy process, cutting corners will only hinder the long term success of the company and its future products. Retailers appreciate when a new product has shown strategic thought and research, and are more likely to accept those (and future) products into their stores.
This Company update was intended to provide specific detail about the status of Harvest Soul and Fresh Promise Foods, ensuring the investment community that the Company is hard at work, has engaged experts in the field and has made great progress in growing the Company.