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True Drinks Holdings Inc. (TRUU)

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the Drink 

Based in Denver, Colorado, BAZI International, Inc. is a provider of nutritional foods and beverages designed to help enhance physical health and overall performance. Its primary product is BAZI®, a healthy, concentrated, energy shot with eight super fruits, including jujube, açaí, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a convenient, great tasting 2 ounce shot. BAZI's commitment to quality, science and research has earned the company a loyal following of world-class athletes and an elite list of endorsers, including Olympic athletes.










Colorado Grown, Internationally Known                                                                                                                                                                             

Healthy energy felt 'round the world

Why BAZI Is Better

  • Superior ORAC value over other energy or fruit drinks (based on a 2 oz. serving size)
  • Exclusive Phyto8 Blend (8 of the most nutrient-rich fruits from around the world)
  • Naturally energizes (no artificial chemical overload, i.e. less caffeine; less sugar)
  • Healthy fuel (no crash and burn; non addictive)
  • No warning label (it’s safe) 
  • Great complement to an active lifestyle, not an unhealthy, artificial fix


People want to be healthy. However, we all know that sometimes life can happen and get in the way of our best intentions. And, when that happens, we can fall prey to an Unhealthy, Artificial Fix (or a UAF, which is a completely made up acronym) in order to keep us going.

Unlike the BAZI energy shot, UAFs usually involve too much sugar, caffeine, and other questionably safe chemicals that can be dangerous to your body and habit forming. UAFs are only temporary Band-Aids and when you peel away their trendy logos your left with weird formulaic jargon; grossly, unpronounceable ingredients; and a throbbing headache. BAZI is the healthy alternative energy shot that can be easily incorporated into and enhance an already active lifestyle.

Travel worthy and tasty, the BAZI two-ounce convenient energy shot is made up of an exclusive Phyto8 blend (superfruits with the highest level of antioxidants), 12 vitamins, and trace minerals. Proactive as opposed to reactive, the energy that BAZI gives you is sustainable with exceptional nutritional benefits, allowing your body to naturally function at its most efficient level.

No Match. No Bull.

  •  An Exclusive Phyto8 Blend made up of 8 Superfruits
  • 12 Vitamins
  • Essential Trace Minerals
  • Only 80 mg of Caffeine* (approx. 1/2 cup of coffee)
  • No Guarana or Yerba Mate
  • No Artificial Sweeteners or Flavors
  • No Warning Label
  • A Safe Amount of B12

When you reach for an energy product, why not choose the one that helps your body be at its energetic best without excess caffeine, sugar, or risky amounts of B-vitamins. You want a POWER DRINK that supports the body's natural energy systems, right down to the cellular level. BAZI can support your overall long-term health by providing nutrients that the body needs to not only support optimal energy, but to protect itself from everyday toxins. BAZI gives you what your body needs to perform at its most efficient level. The proof is in the ingredients. Check it out and see how BAZI stacks up against the competition:


Exclusive Phyto8 Blend of 8 superfruits sourced from around the globe for their health and energy-promoting properties? YES Goji and acerola cherry NO Acai only Pomegranate only NO
Exclusive "BAZIblend" of vitamins and trace minerals in optimal amounts for energy, and health? YES NO NO NO NO NO
Convenient 2 oz "shot"? YES YES YES 2.5oz 3oz Yes
Formulated to provide energy at the cellular level? YES ? ? ? ? ?
Low in sugar and/or caffeine? YES, only 80 mg caffeine per serving* NO (more than 3X the caffeine per serving as BAZI) NO (over 1800 mg of mixed Energy Blend ingredients) NO (more than 3X the caffeine per serving as BAZI) 100 calories and 21 gm sugar! NO! 25 calories and 80 mg of caffeine per serving
Formulated with your health in mind? YES ? ? ? YES ?
Free of hidden caffeine sources such as Guarana and Yerba Mate? YES NO ? NO YES YES
Free from artificial sweeteners or flavors? YES YES NO YES YES NO
Warning labels for minors and people with health issues? NO WAY! YES! YES! NO NO NO
Safe amount of vitamin B12? YES OVER 600% of the DV! OVER 8000% of the DV! ? YES ?
Manufactured in the USA by an FDA inspected facility? YES ? ? YES ? ?


MARCH 2011

Men's Exercise Magazine - New Product Guide
"BAZI is poised to dominate the energy shot
category as the first and only alternative energy shot..."



Triathlete Magazine - Fuel - Multisport Menu                                                                                                                                 
"This non-carbonated drink packs a boost
of energy..."


JANUARY 2011   Caffine-A-Holic 2010 Awards
BAZI Named "Best Energy Shot of 2010"


Vitamin Retailer - "New Products"
BAZI introduced to the Vitamin Retailer readers.




FitnessRx Men - "On the Shelf"
BAZI meeting the need for healthy energy.


Beverage Spectrum - "New Products"
BAZI newly redesigned energy 2 oz. energy shot.




Nutritional Outlook - "Last Bite"
BAZI breaking the stigma of unhealthy energy shots.



 KEVIN SHERMAN — Chief Executive Officer and President
Kevin joined BAZI June 2009 as Vice President of Strategy and Network Development and was appointed CEO and President July 2010. From May 2008 to May 2009 he served as Senior Manager of Network Development for Product Partners, LLC. Other previous positions held include Chief Operating Officer of Hand & Associates from January 2008 to May 2008. Kevin has an impressive record of revenue enhancement and organizational development for Product Partners, LLC emphasizing fitness and nutrition, which was listed in Entrepreneur magazine’s 500 Fastest Growing Businesses in America in 2006 with current sales over $400 million a year. Kevin, along with his team, implemented various strategies and initiatives that drove two-fold growth in distributors in less than a year. During his tenure, Kevin oversaw exponential growth in revenue and built a culture committed to excellence.

 JOHN POUGNET, CPA — Chief Financial Officer
John joined BAZI as CFO September 2005. Immediately prior to BAZI, John was Assurance Senior Manager at KPMG, LLP, a global network of professional services firms providing audit, tax, and advisory services to both public and private companies. He also served as Vice President of Finance and Corporate Secretary at Future Beef Operations, LLC, a multi-state, meat-packing company with annual revenue of $350 million. He was responsible for the strategic planning, development, and leadership of the Corporate Finance Department. From 1996 to 2001, John was the Senior Auditor with Deloitte & Touche where he led audits for multi-national clients in a broad range of industries, including investment management, banking, investment funds (both domestic and international), manufacturing, transportation, distribution, retail, and wholesale. In his current role at BAZI, John is responsible for initiating all budgets, forecasting, and job cost analysis systems, in addition to directing all finance, accounting, data analysis, and reporting for the public entity.

 Debbie Wildrick — Executive Vice President of Sales and Marketing
Debbie brings 30 years of beverage experience to BAZI with her former leadership roles at Fortune 500 companies including 7-Eleven, Inc. and Tropicana North America (Pepsico). Her leadership roles include a strong background in building start-up brands including FRS Healthy Energy and Sundance Juice Sparklers (known today as IZZE), a brand which she helped grow to 100 million dollars in the early 1990s.  She has also worked with leading companies in the industry to include The McLane Company, Exxon/Mobil, Target, GNC, Rite Aid, Safeway, Wyndham Hotels and many others.   Before joining BAZI, Wildrick built a successful consulting business dedicated to helping new and emerging brands maximize their potential by driving sales and profitability. In addition to her robust career, Wildrick has served as the education chair of the Network of Executive Women for more than six years. She is a regular panelist, speaker and columnist for BevNet, the leading beverage-oriented media company, producing a web site, print magazine and live conference series. Wildrick was president of the Association of Women Executives in 2003 and 2004 and is a graduate of the University of Texas at Dallas and Cornell Food Executive Program.

 SCOTT SALIK — Vice President of Media
Scott is an accomplished media professional with 25 years of experience in all facets of content creation, development, production, and digital distribution. His credits range from broadcast to broadband content and from large-scale global, multi-venue events to niche cable television programming. He has won numerous awards for writing and producing. Over the last three years he has transitioned to the online video arena, creating branded media designed to drive consumer interest. He has also developed email technology that easily links online video content to the sender, ensuring commissioned sales. Scott is a member of the Producer’s Guild of America and the Academy of Television Arts & Sciences. He received his BS in Television and Radio from Ithaca College.

AARON LOWE — Director of Nutritionals and Sports Marketing
Aaron’s comprehensive background includes more than 12 years of managing and developing products within the nutrition and sports marketing industry. He brings extensive experience in nutritional supplement formulation, marketing, and sales to BAZI. He has directed product development in conjunction with scientific advisors of nutritional companies and has lectured globally on the importance of proper nutrition and optimal health. Aaron earned his BS in Movement Science with a minor in Sports Nutrition from the School of Human Performance at San Jose State University. He has been a competitive cyclist for over 20 years and has advised and coached professional and amateur athletes worldwide.

SEC filings:


Press Contacts

Corporate Information
1730 Blake Street, Suite 305
Denver, Colorado 80202
Phone: 303-316-8577

Investor Relations
DC Consulting, LLC
Phone: 407-792-3332


Press Releases

Februaury 18,2011

February 17, 2011
BAZI® Signs Agreement With 7-Eleven, Inc. To Introduce Natural Energy Shots To Its U.S. Convenience Stores

February 15, 2011
BAZI Signs Sales Agreement with Advantage Sales and Marketing to Build Convenience Store Channel

February 1, 2011
BAZI Eliminates Debt and Strengthens Balance Sheet

January 25, 2010
BAZI Engages DC Consulting for Strategic Investor Relations

January 20, 2011
BAZI Signs Agreement with TNT Marketing/Crossmark to Build Convenience Store Channel

December 15, 2010
BAZI Appoints Debbie Wildrick Executive Vice President of Sales and Marketing, 30-Year Industry Vetran to Surge Company's Growth

December 9, 2010
FINRA Approves Bazi International’s Change of Trading Symbol to “BAZI”

October 5, 2010
BAZI Announced as Official Energy Shot of the American Association of Professional Drivers

September 13, 2010
BAZI Announced as the Official Energy Shot of the American Basketball Association

August 24, 2010
BAZI Charges Energy Shot Market with Superfruits. Healthy Fuel for Mind & Body

August 10, 2010
XELR8 Holdings, Inc. Announces Corporate Name Change to BAZI International, Inc.

July 7, 2010
BAZI Completes $500K  Financing. Introduces Kevin Sherman as CEO

Share Structure

AS 50,000,000

OS 19,352,170
















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Current Price
Bid Ask Day's Range
#172   TRUU - Setting up nicely for a breakout. Chart Addict 06/02/16 05:36:16 AM
#171   NEWS OUT!! Looks like a BLACKFISHRICH 10/28/15 09:24:22 AM
#170   TRUU On watch. Going to shake off the dpm58 09/08/15 10:46:43 PM
#169   It's Time for TRUU Pennies Make Dollars 08/27/15 05:06:45 PM
#168   TRUU drinks on the rise just signed distribution JRTinvesting 08/26/15 11:54:50 AM
#167   $TRUU recent news/filings stocktrademan 07/17/15 01:22:53 PM
#166   Whats up with TRUU today? Nice move UHD 07/07/15 04:51:57 PM
#165   WATCHING (TRUU) mkyj 05/17/15 02:29:06 PM
#164   $TRUU recent news/filings stocktrademan 05/16/15 05:29:42 PM
#163   TRUU, True Drinks Announces 13D Holder Ronald L. UHD 12/12/14 08:03:29 AM
#162   SELL THE NEWS! OOPS too late, they did already. WarMachine 12/03/14 07:06:22 PM
#161   TRUU, True Drinks Holdings, Inc. CEO Lance Leonard UHD 12/03/14 12:10:25 AM
#160   Bad news share dump. willlbone 11/18/14 10:28:38 AM
#159   $1.4 million order to Sams Club already for UHD 11/13/14 05:32:58 PM
#158   TRUU 3Q conference call and shareholder update tomorrow UHD 11/12/14 02:16:14 PM
#157   $TRUU NEWS upticknewswire 10/23/14 11:47:22 AM
#156   Conference call transcript, UHD 09/20/14 01:45:49 AM
#155   Getting More... (TRUU) with a Buy rating and Krisandtilly 09/18/14 09:43:56 PM
#154   So, a reverse split. Commons only? Other classes/restricted WarMachine 09/18/14 07:54:41 PM
#153   EXCELLENT POST! MUST READ WarMachine 09/18/14 07:47:50 PM
#152   Also said that they would be advertised to UHD 09/18/14 05:07:44 PM
#151   So with all the Sams clubs "over 600" UHD 09/18/14 05:06:40 PM
#150   CEO says Sam's Club wants them in all UHD 09/18/14 05:02:15 PM
#149   News Huge Deal Krisandtilly 09/18/14 02:39:54 PM
#148   TRUU True Drinks Announces AquaBall Naturally Flavored Water HDOGTX 09/18/14 10:51:15 AM
#147   Just seen a kid at my work with Dallyyyllama 07/07/14 12:45:22 PM
#146   So they land a contract with Stew Leonards RamboRamirez 03/07/14 12:53:14 PM
#145   Ashworth Holdings, LLC, a Utah limited liability company beenhadbefore 04/24/13 01:09:16 AM
#144   BAZID changed to TRUU: Renee 02/21/13 05:12:45 PM
#143   On 100 shares? Gimmee a break. lowman 02/04/13 07:56:10 AM
#141   26M new OS...YOU NEVER DO LEARN DO YOU. MONEYMADE 01/22/13 08:06:43 PM
#140   wasnt following here either, just thought it was threewheeler 01/22/13 07:55:23 AM
#139   Well, though it doesn't change the rather high lowman 01/22/13 07:41:57 AM
#138   On January 18, 2013, the Company amended its threewheeler 01/22/13 07:29:05 AM
#137   Still comes out to the same marketcap. lowman 01/19/13 10:46:25 AM
#136   ,,,,,,EVERYONE WINS....CLEARLY THE OS IS NOT 2.3B!!!! MONEYMADE 01/19/13 12:35:39 AM
#135   ,,,,,,,Announced today 100/1 rs told ya....NO 2.3B OS!!! MONEYMADE 01/19/13 12:33:31 AM
#134   existing shareholders will instantly loose money on this Cobra Kai 01/18/13 09:55:27 PM
#133   Bazi International Inc., changed to True Drinks Holdings, Renee 01/18/13 06:07:37 PM
#132   ,,,,,,,Does this trade like 2.3B OS? I think MONEYMADE 01/05/13 02:10:12 PM
#131   Time will tell. lowman 01/03/13 10:11:58 AM
#130   Its going much higher.... MONEYMADE 01/03/13 10:04:40 AM
#129   Settle down? lowman 01/03/13 08:40:58 AM
#128   BAZI needs the R/S silly head [SMART MONEY] 01/03/13 08:39:58 AM
#127   not sure, no position here and took off db7 01/03/13 08:33:32 AM
#126   whats to like about a possible R/S ? luvpink 01/03/13 02:08:48 AM
#125   Aquaball FACEBOOK [SMART MONEY] 01/03/13 01:11:01 AM
#124   The Bazi Aquaball collect them ALL [SMART MONEY] 01/03/13 01:06:13 AM
#123   lets start a new revolution: Bazi [SMART MONEY] 01/03/13 01:03:38 AM