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The Aristocrat Group (OTC: ASCC) is a brand management company that seeks out, identifies and develops cutting-edge strategies to revolutionize and market existing products with a proven following. The Aristocrat Group is focused on building a culture around a product and brand - strengthening promotional and engagement opportunities.
Luxuria Brands, Aristocrat's newly established subsidiary, is focused on brand management and sustainability. This new arm will strategize, develop and market brands using strategic cross-cultural branding initiatives that engage businesses and consumers.
Luxuria caters to the Lifestyle Market, currently creating brand identities and loyalty within the distilled spirits sector with a specific focus on the vodka segment. Each brand initiative or program is specifically designed to emotionally engage with the consumer, associating Aristocrat brands with the customers perceived as "lifestyle trending."
Aristocrat's long-term vision for Luxuria is to take the business global. By partnering with vodka development companies, the company plans to reduce manufacturing costs, gain recognition for product quality, and promote lasting customer loyalty around the globe.
www.AristocratGroupCorp.com
www.Luxuriabrands.com
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Luxuria Brands
Luxuria Brands is chartered with the mission to explore brand management opportunities. This group is responsible for identifying and promoting unique brands that have a mass market appeal across a diverse demographic. The company will concentrate on distilled spirits industries with an initial focus on vodka branding and marketing.
Through Luxuria, Aristocrat aims to capitalize on this tremendous market opportunity by targeting companies that are developing the next wave of adult beverages.
Luxuria is setting out to partner with businesses that are ready to build strong and sustainable brands in the global market. The company has already identified manufacturing partners to develop, bottle and distribute a unique line of vodka and vodka-based beverages, and is now developing promotion strategies that create a unique selling opportunity to place Aristocrat in a leadership position.
Tactics such as gamification, event promotion and contests are leading the adult beverage market. Aristocrat also plans to use related industries, such as the music industry, as an entry into new markets to establish partnerships, sponsorships and brand awareness.
Broad Focus
Some of the biggest brand management companies are now household names and have billion dollar market caps. Aristocrat aims to capitalize on this tremendous market opportunity by targeting companies that are developing the next wave of adult beverages.
The Luxuria Brands subsidiary was created to capitalize on industries, such as the adult beverage market, that have a proven track record of having a mass market appeal and potential for continued growth. The company has identified manufacturing partners to develop, bottle and distribute a unique selection of fine vodka products worldwide.
Vodka accounts for nearly one-fourth of all distilled spirits sales worldwide and that number continues to swell. Vodka boasts a very high market share, accounting for 25% of all distilled spirits sold in the United States.
In 2011, the U.S. distilled spirits sales volume rose to approximately 197.1 million 9-liter cases, representing a 2.6% gain versus 2010. Overall spirits retail revenue growth increased by 3% to $67.66 billion.
Aristocrat intends to develop brands with uncompromised quality to capitalize on this immense opportunity.
Aristocrat in the News
ASCC to Increase Potential Sales Opportunities
ASCC: Stunning Success of Super-Premium Brands Illustrates Big Growth in Vodka Market
Quality and Packaging to Set ASCC Vodkas Apart in Booming Marketplace
ASCC Seeks Unique Approach in Billion-Dollar Flavored Vodka Market
ASCC Targets Billion-Dollar Flavored Vodka Segment for Next Product Line
Stock Information
Share Price: $0.85
Market Cap: 52.9M
52-Week Range: $0.25 - $2.20
