SREH intends to enter a new new line of business as Affinity Beverage Group, Inc a holding company that focuses on branded consumer product acquisition opportunities in the $3.4 trillion health and wellness industry. Affinity primarily targets lifestyle brands, companies, and/or distribution rights focusing on traditional and non-traditional, healthy beverage options. Affinity will also seek opportunities involving uniquely positioned young brands specializing in all natural/organic foods, bio-food, supplements and personal care, for strategic partnerships, distribution agreements and/or potential acquisition
Affinity Beverage Group, Inc., a publicly traded company under the ticker symbol (OTC Pink: SREH) announced that it has acquired a majority interest in Village Tea Company Distribution, Inc. (hereinafter, "The Company"). The Company, headquartered in National Harbor, MD, is the owner of the Village Tea Company brand of premium loose leaf teas and tea accessories. Village Tea Company sources high-quality, unique teas that are blended to create distinct flavor combinations which are packaged in a variety of creative and earth-friendly ways for wholesale and retail sales. The brand has been sold in several major retailers in North America including Vitamin Shoppe®, Whole Foods® Markets, Winners®, HomeSense®, Akins/Chamberlin® Natural Foods Markets and many other independent specialty and grocery store retailers. Village Tea Company products are also available through e-commerce retailers such as Amazon, the company's own website, www.villageteaco.com and other online retailers. The Company also recently acquired distribution rights for Pura Organic Agave sweeteners which will be available at select US retailers in the coming weeks.
Affinity CEO, Janon Costley will remain in his role as CEO of Village Tea Company Distribution, Inc., while Affinity advisory board member and Village Tea Company founder, Martin Ekechukwu will continue in his role as Brand Manager and President. "Acquiring Village Tea Company was at the forefront of our thought process when we decided to build a health and wellness lifestyle brand building and acquisition platform with Affinity Beverage Group. We have learned some important lessons over the past couple of years while trying to find the proper platform to grow Village Tea Company, so it was extremely important to us that we put the company into the best situation that would allow us to have full control of our strategic growth strategy that will enable us to maximize the tremendous potential of the brand and its distribution platform. We feel that Village Tea Company is poised for exponential growth over the course of the next several years and Affinity gives us the best opportunity to fulfill those expectations," stated Janon Costley, CEO of Affinity Beverage Group, Inc.
CEO Janon Costley
Janon Costley, the new CEO of Affinity Beverage Group, Inc., is a business executive with over 15 years of experience in brand development, licensing and operations. Mr. Costley has consistently been able to utilize his unique entrepreneurial spirit and keen market insight to identify quality, revenue generating, brand extension, acquisition, licensing and distribution opportunities for companies in the retail and consumer products sectors. Throughout his career Mr. Costley has been involved with many major consumer products brands, including Converse, Pony, FIFA , YMLA, Loudmouth Golf, Roland Garros - French Open, Mano Swartz Furs, Tiny’s Tequila and others as either a licensee, brand manager, owner/operator or consultant. Mr. Costley is co-founder of boutique licensing and brand extension agency, The Brand Liaison, as well as the co-founder of STI Signature Sprits Group, LLC which focuses on developing and launching unique craft spirits and celebrity branded alcoholic beverage brands. For the past 3 years Mr. Costley has been the CEO of Village Tea Company Distribution Company, Inc., owner of the Village Tea Company brand of premium loose leaf tea, tea accessories, distributor of Pura Organic Agave Sweetener, Pura Natural Flavored Tea and other related brands and products.
Mr. Ekechuwu is a former senior brand manager at Dr. Pepper/Snapple, Hershey, Bacardi USA and founder of premium tea brand, Village Tea Company as well as boutique marketing consulting firm, WHTWRKS, Inc. "Mr. Ekechuwu will bring a wealth of brand development experience and industry insight to our team and we look forward to his involvement in the development of the Company's new direction", stated Janon Costley, the Company's new Ceo. Please stay tuned for further updates regarding the advisory board and additional Company developments in the coming weeks.
The company has started a new ad campaign featuring actress, singer and tv personality Ms.Demetria McKinney
She has also have been promoting the product through both her instagram and twitter.
Looking through both Affinity and Demetria's social feed you can see they have been posting pictures and mini videos of the commercial.The Commercial was first spoted on NBC Sports which verifies that the company is doing its best to become the next brand in the beverage industry. https://www.instagram.com/p/-p42uAhIlx/
O/S HAS GONE DOWN OVER 300 MILLION SHARES
As of May 28th 2015
Insider Owns: 365 million shares
From their Annual Report on Dec 31st, 2014:
From OTCmarkets.com updated on June 30th, 2014:
Which means this company doesn't dilute, nor do notes convert
Vic Devlaeminck PC
10013 N.E. Hazel Dell Avenue
Vancouver, WA, 98685
Madison Stock Transfer Inc.
PO Box 290-145
Brooklyn, NY, 11229
(718) 627-4453(718) 627-4453