Spring Creek Healthcare Systems, Inc.
Outstanding as of May 13, 2010 , was 34,230,000 shares.
Outlook for SCRK: In a short period of time, SCRK has assembled a seasoned management team that already is demonstrating an ability to execute the corporate operating strategy. Pursuing the model adopted by industry leaders Cardinal Health, Inc. (NYSE: CAH) and McKesson Corporation (NYSE: MCK), SCRK is taking the first steps in assembling a portfolio of healthcare solutions and technologies targeting a range of segments of the $2.5 trillion U.S. healthcare market. Illustrating both the reach of management’s professional network and the potential for the SCRK business model, the recently announced strategic agreement for the licensing of a patented oral drug delivery system serves as an example of the type of opportunity the Company will pursue. In the case of this licensed technology, there is significant long-term potential for the delivery of insulin via spray rather than injection, but there is also near-term application for a range of homeopathic remedies not subject to the same time-consuming FDA approval process. SCRK also is pursuing a range of domestic and international opportunities for the all-natural EcoBlend insect repellent and the BioCube mechanical aerosolizer. In a healthcare market projected to grow over 6% annually for the next decade, SCRK is positioned to capitalize on an opportunity to build a portfolio of complementary healthcare technologies and operating segments targeting what is expected to become a $4.5 billion market in the U.S. alone.
CEO Kelly T. Hickel CV:
Track record of outstanding performance in corporate management; in managing projects and programs
and Capital development since 1976. Have been an external consultant since 1990. Consulting,
Marketing, Software Development, Business Management. Start ups to Fortune 500 companies with
particular expertise in operations, turnarounds, program and project management and capital
development. High energy, hard charging individual and creative team developer and manager. Ability to
identify missions and needs, assign responsibilities and successfully handle strategies and tactics to
accomplish strong program or project results. Intuitive and experienced ability to analyze results,
resources, evaluate strengths, diagnose and direct.
Effective Leadership; Operations; Turnarounds; Cost Analysis and Controls;
Budgeting and Forecasting; Sales and Marketing; “Power Closer” a “Rainmaker;” Software Product
Development and Marketing; Program Management; Mergers and Acquisitions; Fundraising
Management: Prominent in assisting companies and organizations to grow, reengineer, raise funds
locally and nationally. Experienced management of up to 5500 people internationally. Managed
companies from start up to $600 million annual revenue, in all stages, with outstanding results. Drives
profits and returns in dynamic situations.
Turnarounds: Able to reengineer all phases of organization, from operations to product development.
Introduce new products and innovative marketing campaigns to drive sales and profits. Experience in
Mergers and Acquisitions. Thorough knowledge of taking companies public. Expert in and out of
bankruptcy restructurings. Participated in two turnarounds that were voted #1 in the industry or in the
Fiscal Responsibility: Participated in private fund raising, public offerings, acquisitions and divestitures
that aggregate several hundreds of millions of dollars. Focus on cash flow and P&L management,
business and financial restructuring with the primary emphasis on creating and/or restoring value for
shareholders, investors and owners. Extensive contacts in the investment banking community and
corporate partnerships in Europe and Asia.
Consulting: Performed successfully in securing and executing external consulting relationships in
management and IT projects since 1990. Clients from business to State and Local Government. Managed
and delivered 3 sizeable IT Client-server systems with partners including NCR, Unisys and content
2005-Present Environmental Testing Laboratories, Inc.
Chairman and Chief Executive Officer. Acquired, funded and manage $3m annual
sales laboratory for environmental compliance testing. Customers include commercial clients,
environmental consultants, state and local governments. 18 years of experience with high quality
2005-2006 The Tyree Company
Chairman and Chief Restructuring Officer. Arranged $30 million bridge financing, restructured
capital base, ownership and company operations. Environmental response and services company
maintaining retail petroleum outlets for mechanical, electrical and environmental compliance.
Designed Business Process Reorganization of customer service operation and designed and
launched implementation of state-of-the-art automated system for Customer Response
Management for over 2000 retail petroleum dealer service sites as well as other internal business
2003 to Present The Turnaround Group, LLC and Strategic Growth Associates
Launched Advisory Firm to specialize in distressed and high growth situations. Three-legged
strategy includes consulting advisory services on a fee-basis for capital raising and restructuring.
2002 CEO Equity, LLC
Founded Private Equity firm to launch investment fund and invest in classic small and mid-cap
investments. Helped initiate effort to create $50 million investment fund.
2000 – 2006 Paradise Music & Entertainment, Inc., Chairman and CEO
Launched private company, iball Media, Inc. to partipitate in the digital revolution of the
entertainment industry. Arranged merger with Paradise Music and Entertainment in order to get
the business base to grow by acquisition. Restructured the business, launched new business
strategy and fundraising.
1997-Jan. 1999 Interstate Sweeping, Ltd., Chairman and CEO.
Grew environmentally oriented Power Sweeping business by 200% in 18 months by implementing IT strategy in no-tech
business; devised and executed Industry Roll-up strategy based on acquistion. Secured investor
to take to IPO and then had to file Chapter 11 due to shareholder dispute.
1993-1997 Maxwell Technologies Inc. President, Information Systems Division
Helped reengineer the company. Organized and launched new business, deploying defense
contractor strengths into information technology market. Focused Division on two market niches:
as systems integrator, delivering industry’s first client server technology Criminal Justice
Information Systems (CJIS) for state government; and on Networking and Internet. In 1996,
Maxwell was 9th best NASDAQ stock. Maxwell stock went from $6 per share to $66 per share
creating $100 Million of new value.
1991-1993 President, Graphic Information Systems International.
Managed completion of the first national GIS-based data map and information system for oil
industry. National marketing campaign to oil industry. Found investors and sold company.
1989-1990 Miniscribe Corporation
Brought in as President when this Fortune 500, Computer Winchester Disk Drive Manufacturer
was victim of massive fraud by prior management. 5500 employees, $500 million Revenue, with
largest factories in Singapore and Hong Kong. Reduced losses from $33 Million quarterly to
break even and positioned for profitability. Cash flow streamlined to an 11 day cash-to-cash
cycle world wide. Customers in Europe, Asia and US were computer manufacturers and
distributors, including IBM, Acer and Apple. Refinancing became impossible due to nature of
legal problems, executed a 364B sale in Chapter 11, accomplished in record 94 days. Company
has been major profit center for new owner--Maxtor. Substantial return for bondholders and
shareholders through court proceedings.
1985-1989 President, Scribe Systems Inc.
Built $1 Million service business into $10 million software company in Technical
Documentation segment of the Electronic Publishing industry. Sold to public company for $13
Million on $500K investment. Aerospace customers. Built the industry’s first networked
distributed Document Management System.
1986-1987 President, Industrial Automation Group, GCA Corporation
$140 M rights offering of $200M revenue Wafer-Stepper Lithography manufacturer. Converted
Robotics division from $17M loss on $35M annual revenues to break even and sold division at
premium to book value. Recovered $15 Million for owners. GCA was voted “turnaround of the
year” in 1988 by the Trade Press.
1981-1985 President, Perq Systems Corporation
Increased revenues 800%, from $5M to $40M as President. One of first three computer
workstation startups. Built the industry’s first Distributed Networked Operating System. Sold
company to maximize return to venture investors. Lenders and investors received 100% of their
cash loan or investment in liquidation.
Prior to this period,
Mr. Hickel was employed by J&L steel, 3M and by Texas Instruments in
management, sales and sales management responsibilities.
Bachelor of Science in Education, Indiana University, 1964
Leadership in the 90’s @ Columbia University; MIT Forum; Economic Dev of Longmont
Management: Prominent in assisting companies to grow, reengineer, raise funds locally and nationally.
Day to day operations of up to 5500 people and sales internationally. Managed companies from start up
to $600 million, in all stages, with outstanding results. Drives profits and returns in dynamic situations.
Project and Program Management: Able to create and manage projects to reengineer all phases of
organization, from operations to product development. Introduce new products and innovative marketing
campaigns to drive sales and profits. Participated in two turnarounds that were voted #1 in the industry or
in the US.
Capital Development and Management: Participated in private fund raising, public offerings,
acquisitions and divestitures that aggregate several hundreds of millions of dollars. Focus on cash flow
and P&L management, business and financial restructuring with the primary emphasis on creating and/or
restoring value for shareholders, investors and owners. Extensive contacts in the investment banking
community and corporate partnerships in Europe and Asia. Experience in Mergers and Acquisitions.
Thorough knowledge of taking companies public. Expert in and out of bankruptcy restructurings
• $5m raise and return of capital for Perq Systems
• $13m public merger for Scribe Systems]
• $1m sale for Graphic Information Systems, Inc.
• $1m equity raise for founding Private Equity fund;
• $900m return of capital for MiniScribe Corporation
• $30m debt raise for The Tyree Organization (environmental services, remediation
and disaster recovery company
• $1m debt raise for Environmental Testing Laboratories, Inc. (environmental testing
• $28m public value creation for Post Tension of Nevada, Inc.
Consulting: Performed successfully in securing and executing external consulting relationships in
project and program management and capital development projects\0. Clients from business to Federal,
State and Local Government.
Program and Project Management Successes:
Performed all programs listed below as the Project or Program Manager or as the corporate officer
responsible for their completion.
• Program Director of national marketing launch for TI’s successful programmable calculators in
the late 70’s;
• President of the first High Performance Graphics Workstations in the early 80’s where we
developed, under my leadership, the first Distributed, Networked Operating System, used by
IBM for the educational market and a component of the Internet;
• Managed all aspects of the development of the first Distributed Networked Electronic Publishing
Document Management for Aerospace in the late 80’s;
• Managed the program to completed and delivered the first national GIS land grid to the oil
• Delivered 3 major systems to State and Local Government Law Enforcement market including a
state-wide Court system network; Offender-based Tracking System statewide; and the first
Distributed Networked Criminal Justice Information System (CJIS);
• Managed major internet sites including tax forms, real-time traffic, Missing Children database,
order fulfillment site for Intuit and a
• secure node for DOD.
• Created a web-based kiosk system for a major Pharmaceutical Distributor in the late 90’s.
• aunched an integrated music company based on a unique strategy to link the traditional music
label business with the music festival business and an internet-based business model that stands
to change that industry.
• At Tyree Implement state of the art MIS system to manage customer service program for retail
petroleum customers environmental services.
• At Tyree, managed all programs for retail petroleum customer service company with over 300
employees and 2000 sites. Environmental response; disaster recovery; maintenance of
environmental and retail petroleum systems and services for major retail petroleum companies
• ETL - Acquired and running Environmental Testing Laboratory