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Pulse Beverage Corp. (PLSB)

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Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474

Share Structure

OS: 52,776,037M 11/24/2014
Market Cap

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.

Advisory Team

Dr. Pam Peeke - Advisor
Dr. Peeke is an internationally recognized expert, physician, scientist and author in the fields of nutrition, stress, fitness and public health. Dr. Peeke is Assistant Clinical Professor of Medicine at the University of Maryland, School of Medicine. Dr. Peeke is a Pew Foundation Scholar in nutrition and metabolism and is a Fellow of the American College of Physicians. At the National Institutes of Health (NIH), Dr. Peeke investigated the relationship between chronic stress, nutrition, and weight gain. Dr. Peeke was the first senior research fellow at the NIH Office of Alternative Medicine.

Serving as Chief Medical Correspondent for Discovery Health TV, Dr. Peeke was featured on the award winning “National Body Challenge” Series and is the host of the “Could You Survive?” Series, based upon her national bestselling book Fit to Live. Magazines including O, Prevention, Fitness and More feature her columns and editorials. Major television and radio networks including CNN, Fox and NPR interview her as a regular in-studio science and health news commentator. Dr. Peeke is chief lifestyle expert for WebMD’s 50 million members. Dr. Peeke serves as spokesperson for the American College of Sports Medicine in its global initiative, Exercise Is Medicine, and she has been recognized by the National Library of Medicine as one of America’s leading physicians. Dr. Peeke is founder and president of The Peeke Performance Center for Healthy Living™. For more information visit:

Bruce Horton - Advisor
Mr. Horton is a seasoned businessman and principal advisor to the Pulse management group. Over the years Mr. Horton has provided counseling to many international and domestic businesses in many industries. Mr. Horton began his career as a partner in a regional accounting firm where he specialized in tax planning, corporate restructuring, refinancing and mergers and acquisitions. Mr. Horton co-founded Clearly Canadian Beverage Company where he served as Chief Financial Officer and Director from 1987 to 1997. During his ten year tenure Clearly Canadian’s sales grew from zero to $180 million and it became one of the nation’s leading suppliers of New Age Beverages. Since 1997, Mr. Horton has been a managing partner of the Calneva Financial Group, a consulting firm that specializes in helping companies in need of management or financial advice, and a boutique investment banker focusing on venture capital opportunities in Asia.




Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

Headlines yahoo OTC Markets


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Current Price
Bid Ask Day's Range
PLSB News: Pulse's Natural Cabana™ Lemonade and Limeade now available in Kmart's Cooler Sets at 218 Locations Nationally 01/20/2015 11:56:00 AM
PLSB News: Pulse Provides Third Quarter Update and Outlook for 2015 11/14/2014 04:35:00 PM
PLSB News: Pulse Provides Third Quarter Update and Outlook for 2015 11/14/2014 04:35:00 PM
PLSB News: Quarterly Report (10-q) 11/14/2014 04:31:27 PM
PLSB News: Pulse Secures Placement Of Natural Cabana® Coconut Water Into Whole Foods® Market In Canada 11/10/2014 07:00:00 AM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#9170   Wow,pulse needs a pacemaker implant. onthelak42 01/30/15 05:26:06 PM
#9169   Looks good. Buy, buy, buy ... JohnCM 01/30/15 05:10:40 PM
#9168   It's not my intent to cause a SEC driller4oil 01/30/15 05:03:55 PM
#9167   They've always proved through what they say and Jeff-M 01/30/15 12:58:45 PM
#9166   The SEC is the last thing Yates needs- geezeragain 01/30/15 10:58:57 AM
#9165   Yes, I know who it is. driller4oil 01/30/15 09:50:13 AM
#9164   You know who that was, they had no guts. jane666666 01/30/15 09:47:28 AM
#9163   A purchase of 10 shares this morning. driller4oil 01/30/15 09:42:22 AM
#9162   No guts....No glory driller4oil 01/30/15 08:39:01 AM
#9161   I wish I would have shorted 2 mm Ready4bluesky 01/29/15 11:21:44 PM
#9160   It's only temporary until Andre is standing in driller4oil 01/29/15 05:49:11 PM
#9159   Woohoo come on plsb lets close up more Green$$$$$ TaperT2 01/29/15 03:50:40 PM
#9158   So, Porwest, it seems that you think that geezeragain 01/29/15 11:48:00 AM
#9157   Looks to me like Geezer has the upper hand. Ready4bluesky 01/28/15 10:36:55 PM
#9156   Back to .11? driller4oil 01/28/15 09:22:03 PM
#9155   I do not like the way this stock driller4oil 01/28/15 09:17:46 PM
#9154   Beginning to bottom again ... JohnCM 01/28/15 06:19:27 PM
#9153   But I am not going to place a JohnCM 01/28/15 06:17:33 PM
#9152   Just want to make sure it is understood Porwest 01/28/15 05:20:29 PM
#9151   stockerme got that right. geezeragain 01/28/15 01:21:14 PM
#9150   The 10K is the next one out. stockerme 01/28/15 08:54:39 AM
#9149   Yep the Q should be out in a JohnCM 01/28/15 08:12:35 AM
#9148   Yep the Q should be out in a Ready4bluesky 01/28/15 12:24:39 AM
#9147   We know nothing!! JohnCM 01/28/15 12:05:32 AM
#9146   I completely screwed up and did not lighten JohnCM 01/28/15 12:04:14 AM
#9145   I would be much more concerned with PLSB's Ready4bluesky 01/27/15 11:31:40 PM
#9144   Yes, it has been very easy for the Ready4bluesky 01/27/15 11:29:27 PM
#9143   I get that they may not have their JohnCM 01/27/15 10:11:07 PM
#9142   it's tough to get your product competitively priced JohnCM 01/27/15 10:09:02 PM
#9141   LOOK TO BUY RSI(14) 30 JohnCM 01/27/15 09:28:07 PM
#9140   Someone that geezer knows. Ask him. driller4oil 01/27/15 09:05:34 PM
#9139   Who is this andre you speak of. jane666666 01/27/15 08:57:55 PM
#9138   PLSB is going to be just fine. And driller4oil 01/27/15 08:03:34 PM
#9137   A horrible sheet to be sure. But the Porwest 01/27/15 04:35:07 PM
#9136   Is this what you have in mind? geezeragain 01/27/15 03:47:05 PM
#9135   Just my two cents, I think it's WAY Porwest 01/27/15 01:03:54 PM
#9134   I get that they may not have their Porwest 01/27/15 12:59:48 PM
#9133   "Unless they did not pay their bills." geezeragain 01/26/15 02:46:14 PM
#9132   geezer may know but we don't and Jane kittie88 01/26/15 09:30:07 AM
#9129   I wouldn't kick KMart out of bed. Unless JohnCM 01/25/15 06:45:23 PM
#9126   The credit raters call K-Mart (Sears) debt "Junk". geezeragain 01/25/15 12:41:40 PM
#9125   I bought 7200 Friday. jane666666 01/25/15 09:47:15 AM
#9124   I bought more Thursday. This will be BobbyGee 01/24/15 07:17:35 PM
#9123   I should seriously think about buying more shares! JohnCM 01/24/15 06:12:34 PM
#9122   Pepsi ... JohnCM 01/24/15 06:08:59 PM
#9121   Will we be on Coke or some other jane666666 01/24/15 11:47:37 AM
#9120   RSI(14) 38.36 JohnCM 01/23/15 05:53:23 PM
#9119   RSI 33.57 driller4oil 01/23/15 02:42:52 PM
#9118   The facilities they signed contracts with have a BobbyGee 01/23/15 12:52:39 PM
#9117   Capacity? Schmacity! geezeragain 01/23/15 12:02:43 PM