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Pulse Beverage Corp. (PLSB)

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Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474

OS: 252.53M 6/2/17

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.




Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

Headlines yahoo OTC Markets


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PLSB News: Quarterly Report (10-q) 05/22/2017 09:27:30 AM
PLSB News: Current Report Filing (8-k) 05/19/2017 02:57:01 PM
PLSB News: Information Statement - All Other (definitive) (def 14c) 05/17/2017 04:03:32 PM
PLSB News: Current Report Filing (8-k) 05/12/2017 04:12:20 PM
PLSB News: Notification That Quarterly Report Will Be Submitted Late (nt 10-q) 05/12/2017 04:06:05 PM
#19049  Sticky Note Counting on them Shorts daily info: July 14thRegulation mightymoe 07/17/17 08:30:04 PM
#16997  Sticky Note Pulse Bev. PLSB Master DD post: UptoDate as mightymoe 06/11/17 01:32:12 PM
#11824  Sticky Note The Pulse Beverage Corporation is an innovative beverage wealththrupennies 03/17/17 11:53:54 PM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#19309   Broke clock is right twice a They blademan 07/21/17 02:13:59 AM
#19307   Ave down time. Just like DC^^. Patience will blademan 07/21/17 01:52:56 AM
#19306   not looking too good now :-( alchemytrader 07/21/17 12:11:29 AM
#19305   Does anyone really think Mr Yates actually knows jacksira 07/20/17 11:33:20 PM
#19304   Tomorrow is Friday more selling no one will jacksira 07/20/17 11:26:04 PM
#19303   Does this support this statement or is Mr jacksira 07/20/17 11:19:06 PM
#19302   the only thing hype today were then bears mightymoe 07/20/17 09:54:05 PM
#19301   Pulse will get more revenue in this quarter jane666666 07/20/17 09:46:44 PM
#19300   Now theres a stock that will turn many Brando1975 07/20/17 09:31:01 PM
#19299   WOW! All this hype and the stock price driller4oil 07/20/17 09:16:42 PM
#19298   who knows.. haven't been here long enough to mightymoe 07/20/17 08:22:54 PM
#19297   dunno.. some here told me this was a mightymoe 07/20/17 08:14:16 PM
#19296   yes.. it said their orders are growing like mightymoe 07/20/17 08:02:42 PM
#19295   Got to read the March 7th press release jacksira 07/20/17 07:49:26 PM
#19293   sure.. but usually not like that hitting the mightymoe 07/20/17 06:57:46 PM
#19292   Break even EBITA in the year 2017, profitable Coinstar 07/20/17 06:49:59 PM
#19291   The company must be sitting on their hands jacksira 07/20/17 06:41:51 PM
#19290   my guess is convertible debt still hitting the Coinstar 07/20/17 06:41:48 PM
#19289   Agree..Bmak, Arca and lots of others lined up... blademan 07/20/17 06:41:29 PM
#19288   looks about right.. 7 to 10mils of shorts mightymoe 07/20/17 06:32:04 PM
#19287   good news PLSb is the volume leader in mightymoe 07/20/17 06:18:20 PM
#19286   Ha! well when you put it like that, mess124 07/20/17 05:51:34 PM
#19285   Lol. I've been watching and watching. Benwahsauce 07/20/17 05:48:04 PM
#19284   hey jack.. want to check some form t's..give mightymoe 07/20/17 05:22:18 PM
#19283   Picked up another 2 million end of the DavidLeeRoth 07/20/17 05:16:32 PM
#19281   let me read it to you.. less then mightymoe 07/20/17 05:10:20 PM
#19280   maybe, yes, maybe Coinstar 07/20/17 05:02:29 PM
#19279   I'm ready for Disneyland I want to go Taco1 07/20/17 04:48:50 PM
#19278   Good thing we don't take investment advise from blademan 07/20/17 04:45:53 PM
#19277   Is Tom Nelson still getting paid doing IR? ChinaDude 07/20/17 04:44:41 PM
#19276   Who cares, tech move coming....PLSB blademan 07/20/17 04:44:34 PM
#19275   You few guys make me laugh. You lost ChinaDude 07/20/17 04:42:57 PM
#19274   Coin--So do you expect the "next report" will geezeragain 07/20/17 04:36:05 PM
#19273   Sell??lmao Ok, I'll sell at .01c. Balance sheets blademan 07/20/17 04:34:20 PM
#19272   u still here?.. bring it dude.. oups.. a mightymoe 07/20/17 04:31:19 PM
#19271   seems like a pretty large effort to get Coinstar 07/20/17 04:28:30 PM
#19270   Dude, you're crushed in this one, sell and ChinaDude 07/20/17 04:28:01 PM
#19269   Aww, the pumpers are getting ruffled feathers. That's ChinaDude 07/20/17 04:25:06 PM
#19268   plsb now @ 0015 lol the mightymoe 07/20/17 04:15:46 PM
#19267   $60K is "crazy volume"? geezeragain 07/20/17 04:12:26 PM
#19266   Well the OTC is hardly Wall Good blademan 07/20/17 04:12:12 PM
#19265   Blade, old saying on Wall Street, averaging down ChinaDude 07/20/17 04:08:41 PM
#19264   go and study minerco's filing.. they are nice mightymoe 07/20/17 04:08:35 PM
#19263   love to see an nt K on it.. mightymoe 07/20/17 04:03:53 PM
#19262   Good idea! But if you remember last quarter, geezeragain 07/20/17 03:58:25 PM
#19261   accumulation distribution chart looks like crap. somebody shorting TheSittingtight1 07/20/17 03:46:24 PM
#19260   crazy volume on no news??? mess124 07/20/17 03:39:33 PM
#19259   PLSB should bounce first... IMO lvhd 07/20/17 03:29:07 PM
#19258   lets see 10q numbers first IN The Mouth Of Madness 07/20/17 03:26:52 PM
#19257   Don't understand why you're not gobbling them up? geezeragain 07/20/17 03:23:56 PM