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NoHo, Inc. (DRNK)

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NOHO Inc. The Hangover Defense


Buy Online


Contact Info
8340 E. Raintree Dr. Unit D
Scottsdale, AZ 85260

Phone: (480) 306-7319

Share Structure

Shares Outstanding 1.7 BILLION  as of 2/16/16
  Authorized Shares 10 BILLION (as of Feb 2016)
Increased in Nov 2015 to 2.2 BILLION from 760 Million

About NOHO – Premium and Functional Lifestyle Beverage

NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage" Gold 8.4 oz. can, are category leaders and changing how consumers support their active and social lifestyles.  The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by helping to protect it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last, and is packed with essential nutrients and vitamins, and NO energy components making it just as healthy as it is reliable.


•NOHO is currently found in the following states within the United States: ALL OF THEM!

•NOHO is also currently distributed worldwide in: Ireland, Germany, Australia, United Kingdom, Spain, Mexico, Austria, Sweden with many more countries lined up for distribution deals.

•NOHO has partnered up with some of the nation’s leading distributors including: Bonanza Beverage, Glazer’s, Core-Mark, McLane, Savannah Distributing as well as many others.

Where can I get NOHO?


NoHo recently launched in Hong Kong, Macau...

Videos of product launch Hong Kong

NoHo Direct Selling

APPAREL & SWAG now available:

NOHO 8G USB BraceletStainless Steel Bottle OpenerStainless Steel Shaker Cup



Jay Grdina, CEO of NOHO – The Hangover Defense – is a renowned filmmaker and businessman.  Born in Cleveland, Ohio and an alum of the University of San Diego, Grdina is the founder and former CEO of Club Jenna, Inc., which was sold to Playboy Enterprises.  After serving as a Senior Vice President for Playboy, he went on to create the celebrity blogging sensations and  Grdina was named one of Details Magazine’s Most Influential Men under the Age of 37 in America and has been the subject of feature articles for Forbes and Rolling Stone.

Recently, Grdina has parlayed his entrepreneurial experience into his newest and most exciting venture to date, NOHO, Inc.  Grdina is committed to preventing hangovers across the country, and NOHO is poised to revolutionize the club and party scene at the source.  Grdina is responsible for guiding the strategic direction of the hangover prevention business and cultivating the relationships that will position NOHO as a key player in the beverage industry.  With the foresight and branding ability for which he had become renowned, Grdina utilizes his skills in an innovative strategy to create a new category in the retail arena that will promote a healthier lifestyle.   Grdina finds inspiration in the business acumen of his father and brother.  He currently lives in Scottsdale with his wife and two sons.


Mike Hansen currently is the Vice President of Domestic and International Operations for NOHO, Inc.  Mike’s focused efforts of overseeing NOHO’s newest distribution platform, Global Direct Sales, have been a massive benefit to the company.  Helping to facilitate the growth of the company utilizing his managerial and visionary expertise, Mike has helped to set the tone and pace for the team to follow.  Hansen’s diverse background has helped hone his skills in becoming a well-rounded senior management leader.  Mike cut his teeth in the cellular industry with Cell Tech in the late ‘90s which grew to be one of the largest cellular company in the western United States.  He then took his talents and moved into the real estate arena mentoring and coaching the top real estate gurus in the world.   He built the sales teams for prestigious companies such as Robert Kiyosaki, Dolf DeRoos, Trump University, and A.D.  Kessler.   From there he spent the next half decade growing and building startup companies in the public sector, proving he is the ultimate entrepreneur.  His talent of growing and building companies from the ground up has been proven to be a great asset to the multiple startups he has been part of over his career.

Mike was introduced to NOHO, Inc. and its products in 2012.   He instantly knew that he wanted to be a part of the NOHO movement.  Bringing his expertise and skills to the table he actively works in all divisions of the company.  His unique combinations of creative and analytical talents along with his skills in building key customer relationships have helped Mike advance in the company.  NOHO looks forward to Mike’s continued leadership and success in the company. 


As NOHO’s Senior Vice President, Global Sales, Jason is responsible for the global sales operations for NOHO Shot and NOHO Gold. He ideates and drives strategic business planning and execution against all channels of business; creates and executes distributor partner management systems; builds, develops and leads a high-performing sales strategy, goals and team; and fiscally manages the global sales budget.

Prior to joining NOHO, Jason co-founded and served as President of Progressigs, Inc., an innovative e-cigarette company, forming an alliance with Johnson Creek, America’s largest manufacturer of smokejuice. Jason launched the company after ideating, creating and manufacturing the physical product. He then assured legal compliance, and provided general oversight of all day-to-day operations. In addition, he oversaw the fiscal activities of the organization including budgeting, reporting and audit and worked with the Board to ensure financing to support short and long term goals.

Previously, Jason spent 12 years performing various sales and marketing roles within Red Bull North America, Inc. Starting as a Field Sales Manager, Jason put together the first “route” for San Diego, CA. From there he held various sales roles in the Southwest and West Business Units, accountable for managing, coaching and providing tools to the Field Sales Teams to secure agreements with distributor network. Following this, he served as the General Manager for a “Red Bull Owned Distributor” where he successfully lead, coached, and developed a team to ensure operational, sales and distribution goals were exceeded. Jason was then elevated to Director of Sales for the Southwest BU where managed all aspects of the sales organization. He led the top performing business unit for several years before being promoted to National Director of On Premise Marketing. In this role, Jason developed and managed the On Premise Marketing strategies for the internal and external structures. He designed and oversaw manufacturing of sales and marketing infrastructure. In his final role, Jason served as the National Director of On Premise Sales, where he developed national on premise sales strategies, delivered depletion and distribution targets and designed programs to ensure success. While performing his US responsibilities, Jason worked with HQ to develop a Global Sales Management Program in which he held the sole responsibility of delivering the trainings to the top 50 countries around the globe. Jason began his professional career with E & J Gallo Wine Company, spending two years selling and then two years managing the sales team in San Diego.

Instagram media by nohomia - This twerk contest better be crazy tonight #FDRmondays @YesJulz :) #noholife @NohoDrink #nohogold #nohangover #nomorehangover cc: @primotennis @fdratdelano @delanobeachclub @delanohotels @lia_shah


NOHO has been a featured product in numerous print publications and various television media outlets. These include: Bloomberg News, CNBC, Fox Carolina, US Weekly, People Magazine, OK Magazine, Phoenix Business Journal, Vegas Magazine, USA Today, Hot Mixology and many others.

NoHo Sees Hangover Defense Sales at $100 Million

NoHo Inc. News

NOHO, Inc. Announces its strategic partnership with TDG and associates


SCOTTSDALE, AZ, Sept. 4, 2014 /PRNewswire/ - NOHO, Inc. (OTC:BB DRNK), purveyors of the NOHO anti-hangover and premium lifestyle beverages, announced today its strategic partnership with TDG and Associates, brand sales and strategy specialists, which will allow the Company to expand and support domestic retail sales of its NOHO products.
"Partnering up with TDG will help us increase our support on the street and expand our sales efforts in the direction we are looking to go," said Jay Grdina, CEO of NOHO, Inc. " TGD and Associates has control of over 25,000 feet on the street across the country.  I feel comfortable letting them lead the way for retail sales of our NOHO products." 

Located in Scottsdale, Arizona, TDG and Associates specializes in creating brand-led growth and productivity solutions for its clients at critical points along the business value chain.

"We are thrilled with the TDG and NOHO, Inc. partnership," said TDG Founder and Chief Executive Officer, Stephen Dellaportas, "Our sales infrastructure and the TDG corporate teams at retail accounts market penetration worldwide for the NOHO brand. We believe that the NOHO brand is a perfect fit with the TDG Interactive digital marketing technology.  This partnership is expected to  provide NOHO with unmatched customer data that reveals real-time emerging trends and drives sales."

The five-year partnership deal with TDG is expected to guarantee the Company a minimum of $2,000,000 in business during the first 18 months, which would make this a very successful partnership from day one.


SCOTTSDALE, AZ, Sept. 2, 2014 /PRNewswire/ - Scottsdale, AZ-based NOHO Inc. (DRNK), a premium lifestyle beverage company, made a huge announcement today: its partnership deal between NOHO Asia and Telford International Company Ltd, Hong Kong's exclusive distributor of Pepsi products as well as top spirit and beverage brands.  With Telford International as NOHO Asia's distribution partner, NOHO will be available everywhere across Hong Kong and Macau.

"This is a huge deal for NOHO Asia, working with Telford International guarantees that NOHO will be on the retail shelves, in the bars, and restaurants that we strive to be in," says Jay Grdina, CEO of NOHO Inc.
"They carry the best brands in the world and we are honored to have NOHO on their roster.  I love their energy and desire to really help the expansion and awareness of our NOHO products."

The distribution deal with Telford International comes after the creation of NOHO Asia, with Early Light Industrial and Dr. Francis Choi. The three-year distribution deal allows NOHO's products to be distributed throughout Hong Kong and Macau. Telford International brings 46 years of proven services and strategic international and regional partnership in the beverage industry. Its mission is to provide professional quality service to their valued customers for the best-branded products including tea, beer, wines and spirits and consumer goods from all over the world.


NOHO Gold - Premium Lifestyle Beverage, Expands Distribution within all  Opium group properties in Miami, FL


SCOTTSDALE, Ariz., May 1, 2014 /PRNewswire/ -- Scottsdale, AZ based company NOHO, Inc. (DRNK) announced today the expansion of its product, NOHO Gold, a Premium Lifestyle Beverage, to all Opium Group properties located in Miami, Florida. 

The Opium Group is one of the country's most successful hospitality conglomerates operating Miami's top 4 nightclubs; Mansion, Cameo, Mokai and SET. The Opium Group is a driving force behind South Beach's on-going cultural renaissance and has been featured in numerous press outlets for drawing A-list celebrities and international jet set to Miami Beach. They are thrilled to be partners and now carrying NOHO Gold premium mixer at all of their bars and nightclubs.

"The Opium Group is pleased to partner with NOHO, Inc. to offer groundbreaking products like NOHO Gold's Revitalizing Drink to our customers," said Peter Vita, Executive Vice President of Business Development of The Opium Group. "NOHO is a revolutionary product that is synonymous with the types of products our customers are seeking when visiting our venues."

"This partnership is a major revenue driver for NOHO in Miami," stated Sean Stephenson, President of NOHO, Inc. "As we continue our aggressive growth strategy we are looking for partners that can drive massive case volume, and The Opium Group is definitely on that level."... more

NoHo, Inc.

Why We Invested:
      A product that is unique from  other beverages on the market.
Strong vendor relationships in United States and abroad
gives this company a opportunity to create a global brand.



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Instagram photo by nohomia - #NOHOlife #MiamiBeach #CollinsAve #SouthBeach @NohoDrink #NoHangover #DrinkUp #TrustUs #Taxi #YellowCab #GetHomeSafe #OwnTheMorning #OTM
Instagram media by nohomia - The NOHO team got all geared up for  hitting #RaceTrack #NOHO logo is on the #CraftBamboo #RaceCar ???? @nohodrink #supercars #race #nohosupercar @nohodrnk @nohoasia @nohomia
Instagram media johnny__rugby - The Boys from So Cal are here and things are about to get weird! Nice little meeting at HQ with @nickstanitzharper and Mike Hanson. #roughlifecrew #nohodrink
Instagram media by nohomia - Order now! Drink #NOHO it helps prevent hangovers! @Ciroc and @NohoDrink is my favorite. Use code

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Current Price
Bid Ask Day's Range
DRNK News: NOHO, Inc. Strikes Gold for the Second Year in a Row at SIP Awards 06/25/2015 10:01:00 AM
DRNK News: NOHO, INC. announces availability of NOHO The Hangover Defense shots in over 500 7-Eleven stores throughout Hong Kong 06/23/2015 08:00:00 AM
DRNK News: Amended Statement of Ownership (sc 13g/a) 06/08/2015 03:40:09 PM
DRNK News: Statement of Ownership (sc 13g) 06/08/2015 09:42:13 AM
DRNK News: NOHO, Inc. beverage company parnters with Miracle Smoke, Inc. to launch NOHO CBD beverage products 06/04/2015 08:00:00 AM
#11004  Sticky Note INVESTOR RELATIONS PARTNERS TRACK RECORD jackal228 05/16/16 01:27:39 PM
#9626  Sticky Note Scottsdale, AZ – March 1, 2015-- On February Toxic Avenger 03/03/16 06:38:07 AM
#11291   BMAK still gone! Need some nice slaps here! DRNK$$ JJ24 09/27/16 10:35:07 AM
#11290   Yup Bmaks gone . Need another day like JJ24 09/26/16 10:49:25 AM
#11289   Ask volume is lower then it's been. Jjmzx7 09/26/16 10:39:55 AM
#11288   Maybe another 30 mil plus day?? DRNK$$$ JJ24 09/26/16 09:10:28 AM
#11287   Good volume today, also find it interesting first Jjmzx7 09/23/16 02:12:32 PM
#11286   Oh sorry my bad. IHub app is wrong stockticks 09/23/16 01:55:44 PM
#11285   Anothe 30 mill now stockticks 09/23/16 01:53:42 PM
#11284   Yup! 25 mil block this morning-$DRNK$ JJ24 09/23/16 01:52:46 PM
#11283   Nice fat blocks last two days stockticks 09/23/16 12:28:34 PM
#11282   Ya I used to buy them all the JJ24 09/21/16 01:29:56 PM
#11281   Noho drinks in store at Bevmo. AZ Sam168 09/21/16 12:32:54 PM
#11280   Another 8 mil block ! Hmmmm! Somethings up JJ24 09/21/16 12:24:48 PM
#11279   We need about 9 more hits like we JJ24 09/21/16 10:38:53 AM
#11278   Hopefully these guys are still Pumping those cans ed7777777 09/20/16 04:23:57 AM
#11277   Hope it works out for you JJ24. jwblue74 09/17/16 09:12:51 AM
#11276   I actually know people who have bought NOHO JJ24 09/17/16 01:15:17 AM
#11275   I agree we didnt see results of few Sherlock 4 09/16/16 11:07:09 PM
#11274   JW you right these guys have been full JJ24 09/16/16 09:16:50 PM
#11273   I wouldn't bet on it. Even if jwblue74 09/16/16 04:43:13 PM
#11272   I am hoping it's actually legit PR on JJ24 09/16/16 03:31:51 PM
#11271   What is IR going to say? Showmethepennies 09/16/16 03:19:09 PM
#11270   jay gardina has 2.5billion shares on himself. That Sherlock 4 09/16/16 03:12:55 PM
#11269   IR partners say something very exciting news will JJ24 09/16/16 02:32:44 PM
#11268   My guess is they must have handed over Sherlock 4 09/15/16 02:54:24 PM
#11267   Very strong distributor!, NOHO shows up ed7777777 09/15/16 02:28:26 PM
#11266   These are at my nearest BevMo store! Noho ed7777777 09/15/16 02:23:05 PM
#11265   Getting this on NOHO site, Store Unavailable ed7777777 09/15/16 02:12:51 PM
#11264   Ya they have strong distributor in Telford in JJ24 09/13/16 10:58:59 PM
#11263 Sherlock 4 09/13/16 10:53:48 PM
#11262   Harry Tajyar 818-926-5441 everyone should call him maybe JJ24 09/13/16 03:18:41 PM
#11261   Understood! If he told anything it could be ed7777777 09/13/16 02:26:55 PM
#11260   Yes he didn't have much info. Just that JJ24 09/13/16 02:17:28 PM
#11259   GO DRNK $$$, Did Harry Tajyar get back ed7777777 09/13/16 02:14:27 PM
#11258   Spoke to Phillip at Investor Relations Partners. He JJ24 09/12/16 12:45:11 PM
#11257   If true, why are we sitting on no Prime-Time 09/11/16 09:52:26 PM
#11256   Please read the comments on noho asia facebook Sherlock 4 09/11/16 12:02:43 PM
#11255   I found NOHO ASIA website and facebook page Sherlock 4 09/10/16 11:06:44 PM
#11253   No way DRNK closed shop. My gut tells JJ24 09/07/16 01:24:03 PM
#11252   Go DRNK $$$$$$ ed7777777 09/06/16 04:59:17 PM
#11251   Good info. How does this help the DRNK 2014shelby 09/06/16 04:48:42 PM
#11250   About NOHO – Premium and Functional Lifestyle Beverage! ed7777777 09/06/16 03:37:18 PM
#11249   Even Santa needs NOHO! ed7777777 09/06/16 03:31:58 PM
#11248   Out of biz, reorganizing , new ownership ? JJ24 09/06/16 01:47:38 PM
#11247   Company is no longer in business Ed. jwblue74 09/05/16 10:32:11 AM
#11245   For the first time Germany has overtaken the ed7777777 09/01/16 03:59:19 PM
#11244   GET DRNK WHILE THE GETTING IS GOOD! ed7777777 09/01/16 03:53:19 PM
#11243   Lets get an update or something, DRNK $$$$$$$ ed7777777 09/01/16 07:30:11 AM
#11242   GO DRNK $$$$$$$ ed7777777 08/30/16 02:28:14 PM
#11241   the last Qs were copy and paste...would be times2times2 08/29/16 07:48:12 PM
#11240   You might be right. Can only wait and see. ChessLover 08/29/16 07:04:34 PM