Consider the vineyard tours in Napa Valley or Tuscany; Picture the distillery tours in Scotland or the brewery tours in Bavaria. This should give an idea of the magnitude of the opportunity MLCG plans to build into Colorado’s $19 billion travel market with the help of Spanish Peaks ScrumpDelicacies and Puration.
As an industry, however, cannabis cultivation and production has a long way to go in regard to becoming a universally attractive tourist destination. Having evolved from clandestine grow room operations, today’s legal cannabis cultivation and production operations may be interesting, but probably not exotic or anywhere near a typical “luxury” destination.
Now is the perfect time for MLCG to get involved with Spanish Peaks and PURA. Earlier this year, PURA and Spanish Peaks entered into a $1 million collaboration agreement to produce a line of cannabis Infused beverages. In conjunction with the agreement, Spanish Peaks conducted a cannabis beverage naming contest and announced the contest winners on October 21, 2016:
Puration and Spanish Peaks Announce Cannabis Beverage Name Contest Winners - First CannaCola Second CannaBliss and Third Canna Pur