How We See Things
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We see the world not as it is, but as it could be.
We see the world through the eyes of dreamers. Because we are a company founded by a dreamer. And we are a company built on dreams.
We see the pursuit of impossible dreams as an empowering force, capable of producing revolutionary ideas. Dreams inspire us to create innovative products that enhance human mobility and benefit society. Honda encourages all of its associates to pursue their dreams. And it's our mission to share these dreams with others and to make them a reality.
We see "The Power of Dreams" as a way of thinking that guides us and pushes us forward. The strength of our company comes from this philosophy — which is based on the visionary principles of our founder, Soichiro Honda.
We see things from a global perspective, always striving to create and produce products of the highest quality at a reasonable price for worldwide customer satisfaction. The power of Honda's dreams will continue to lead to new insights and technologies in automobiles, motorcycles, power products, parts and other fields of mobility.
We see it as our responsibility to serve humanity through our global commitments to helping protect the environment and enhancing safety in a mobile society. In every endeavor we pursue, we strive to be a company that people all over the world want to exist.
We see a bright future fueled by the Power of Dreams. Can you see it, too?
Honda in America
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2009 marks Honda's fiftieth year of operations in the U.S. Our success in the global marketplace is the result of our commitment to continued investment in America's future. That's been our philosophy since we opened our doors here in 1959. It's what we believe in. It's what you expect, and it's why we will continue to grow in America.
We thank our customers for the support and trust they've shown us, and look forward to challenging ourselves to create new products and services that bring value to our customers and society during the next 50 years.