Updates to the intro are coming that will show the true activity at Boreal from a historcial perspective, stay tuned......
BRWC Security Details
| ||Market Value1 ||$4,057,595 ||a/o Oct 15, 2015 |
| ||Authorized Shares ||5,000,000,000 ||a/o Oct 15, 2015 |
| ||Outstanding Shares ||4,057,594,530 ||a/o Oct 14, 2015 |
| ||-Restricted ||Not Available |
| ||-Unrestricted ||Not Available |
| ||Held at DTC ||Not Available |
| ||Float ||1,449,853,789 ||a/o Oct 14, 2015 |
| ||Par Value ||0.001 |
#BRWC Second Place Award.
Boreal Water Collection, Inc. (BRWC) is an established bottler of premium private-labeled bottled water products tailored for each client’s particular need, be it publicity, promotion, marketing, internal use or a specific event. This emphasis on customization and quality has earned Boreal an impressive reputation, evidenced by its prestigious customer base of high-end beverage brands, retailer channels, high-end hotels and restaurant chains.
Boreal’s plant is only 17 miles from its well-protected source of natural spring water, a pristine and abundant spring source deep inside the heart of the Catskill Mountains. Accommodating this plentiful water supply and range of product offerings, Boreal has established a 75,000-square foot manufacturing facility.
Boreal can process a full range of water and bottle types and has the most creative staff for all private labeling needs. The company offers fully integrated turnkey service, made-to-order labeling along with distinctive water bottles.
In short, Boreal is a “Boutique Bottler” and is focusing on becoming the leader of this attractive niche of the growing multi-billion dollar bottled water industry.
- Award-Winning Bottled Water Products
75,000-square-foot Manufacturing Facility
Exclusive Rights to Natural Spring Water
Clearly Defined Expansion Strategy
Long-standing Corporate History
Boreal offers a line of award-winning water products, including functional enhanced water, infused water, carbonated water, vitamins enhanced water, flavored still or sparkling water, minerals enhanced water, oxygenated water, electrolyte water, distilled water, alkaline water, caffeinated water and natural spring water.
The company’s products are offered through three key brands:
- Leisure Time Spring Water: Boreal’s own brand - represents a small part of the company’s overall business.
Sapphire: Brand name owned by Boreal - a sapphire blue carafe style bottle with wine style cap is the signature look for this particular brand.
Saint-Elie: manufactured and distributed out of Quebec, Canada - taste and quality award-winning brand name for its Natural Spring and Sparkling water, owned by Boreal’s sister company, Les Sources Saint-Elie.
Spring Water: Boreal purchases spring water from Alpine Farms, Inc. under a 40-year purchase agreement dated November 1, 1995, and modified April 28, 2000. The agreement provides for the sole and exclusive right to draw water from the source and sell spring water to third parties.
Distilled Water: Boreal has two private on-site wells. The water from these wells is passed through a series of multimedia particulate and activated carbon filters to remove chlorine, phenols, taste, odor compounds and organic minerals. The water is then distilled in a vapor compression steam unit. All dissolved minerals are left behind as the water is vaporized and condensed in a stainless steel still, which yields high purity finished water. After filtration and ozonation, the product is promptly bottled.
Enhanced Water: Boreal offers customers the option of enhancing their private label water by adding minerals, oxygen and even fluoride. This process is usually done after the distillation process. Boreal’s QC specialist carefully measures out the various additives per customer request, adds it to the customer-specific batch and is then bottled.
Sparkling Water: Boreal is looking to add a sparkling water line to its plant in Kiamesha Lake to appeal to a wider customer base. Sparkling water is currently available at Boreal’s sister company, Saint-Elie in Canada.
- A full range of sizes from 8 ounces to 5 gallons.
Boreal now offers “Eco-Pure,” a bio-degradable bottle which was introduced at the 2009 PLMA Trade show in Chicago.
Bottles may be ordered by Boreal or by the customer. In either case, customer is not confined to industry-standard bottles.
Boreal has good relationships with a number of bottle manufacturers, enabling customers to choose from a wide variety of bottles and packaging.
Labels and Packaging
- Labels: Clear labels or standard paper labels. Some product is sold wholesale for subsequent custom labeling.
Packaging: Boreal packages products to suit customers’ needs. Packaging has included a variety of trays and cases, caps, registered film, etc.
- Fee-based: Boreal charges co-pack fee; customer provides materials.
Material and fee: Boreal purchases materials for customers and charges cost of materials plus a fee.
Finished case basis: Boreal commits to a price for each finished case delivered to the customer.
The Water Source
Ideally located inside the heart of 'Americas First Wilderness', the rugged, rocky terrain of the Catskill Mountains and wild forests give way to Boreal's premiere water spring.
Lying deep inside thick, impermeable layers of prehistoric clay, the spring is naturally isolated from any possible surface drainage or run off. Exceptional geological and geographical factors have created the perfect environment for Boreal's perfect water.
Tributary pools from the enormous surrounding area and locked in subterranean gathering shelves feed the main water source. Comprised of rock from the Precambrian Era, among the oldest on Earth at more than 600 million years, the crystalline shelves create a dense, natural filtration system. This unhurried 60-year process through mineral rich stone gives Boreal's water its incomparable purity and superior taste. Boreal water’s in-ground temperature is 41°F which maintains its perfectly balanced mineral composition and creates its incredibly crisp structure.
At the source, the spring water flows underground and is naturally filtered through the stratum. The entire system is designed to ensure that this pure spring water remains natural and unadulterated.
Water is transported from the springs 17 miles to Boreal’s bottling plant located 90 miles north of New York City in Kiamesha Lake and is passed through a series of multimedia particulate filters to remove any sediment. After treating the water with ozone, an oxygen molecule used to ensure sanitation, the water is then bottled with its natural mineral content intact.
This 75,000-square-foot bottling facility enables the company to operate flexible bottling capabilities that can service a broad range of customers of all sizes, fulfilling their specialized water and packaging needs.
Boreal is currently working on facility enhancements, such as installing a glass bottling line and also sparkling water line, and plans to develop a national network of bottled water production facilities through an aggressive acquisition program and via selective joint ventures.
*Aerial view of Boreal’s 6.5 acre lot
Boreal’s emphasis on customization and quality has earned the company an impressive reputation, evidenced by its prestigious customer base of high-end beverage brands, retailer channels, high-end hotels and restaurant chains and brands such as H&M, Mercedes, W Hotels, Dean & Deluca, Fred Water, Wat-aah, Saks Fifth Ave, Balance Water, NY Quin Hotel, Bouchon Bakery and Princeton University, just to name a few!
Boreal products are also appealing to coffee shops, caused-base marketers, law firms, healthcare, real estate, entertainment, broadcast media, restaurants/bars, schools, fundraising events and are ideal for trade shows, gift baskets, health clubs, schools, fund raisers, sport events, spas, restaurants, golf courses, hotels and resorts, caterers, hospitals and more.
Market, Strategy & Outlook
The U.S. liquid refreshment beverage market grew by 1% in 2012, according to preliminary data from Beverage Marketing Corp., representing a third year of growth after two consecutive declining years. It also represents faster growth than occurred the year before.
Within this market, the bottled water industry has demonstrated long and sustained growth and in terms of sales and volume increases has far outpaced the beverage industry for the last 20 years. Bottled water is roughly a $12 billion market in the U.S. in 2012, and above-average growth rates of 6-9% should continue in coming years.
The industry has grown along two divergent paths, one focused on low-margin, undifferentiated, commoditized product and the other centered on innovative packaging, labeling and marketing.
Boreal is well-positioned to benefit from and has sharpened its focus on this latter trend. The company has established clearly defined strategies to expand its market reach and increase company value.
In 1884, Stephen J. Reynolds started an ice business in Monticello, New York, using natural ice from Kiamesha Lake. By 1932 Stephen’s son Aston and his son Harold A. Reynolds had assumed the business and became partners. In 1959 the Monticello Ice Company’s name was changed to A.T Reynolds & Sons and was incorporated under the New York State laws.
In 1979 the brand name of Leisure Time was developed as a seller of packaged ice to stores in three states, and 100 years after its inception the company also packaged bottled spring water.
In 1990 the company constructed new offices, bottling plant and warehouse at Kiamesha Lake, New York, and Leisure Time Spring Water was incorporated.
Six years later the company installed two Mag-Plastic Blow Molding machines and began onsite blowing of its own PET products.
In 2004 Leisure Time Spring Water’s ice business was sold to Arctic Glacier of Newburgh and the company tightened its focus solely on spring water. Over the next several years the company acquired several different accounts and bottled products to be distributed on the East Coast.
Though the company had been very successful throughout the years, in 2008 Harold Reynolds filed for bankruptcy and in April of 2009 the company was bought by Boreal Water Collection. Boreal changed the name to Boreal Water Collection, Inc. dba Leisure Time Spring Water in order to keep the brand recognition.
Majority owner and CEO Francine Lavoie is currently revamping and seeking additional lines and equipment which will increase jobs, productivity and most importantly, position the company toward becoming the No. 1 leader in private label bottled water in the northeast U.S.
Chairman & CEO of Boreal and Saint-Elie
Francine Lavoie holds several awards, including Best Business of the Year, Excellence in Export from the Minister of Agriculture, Best Business Builder of the Year, and Best Woman Entrepreneur of the Year. In 2001 Lavoie became the president of natural spring water bottling plant Les Sources Saint-Elie and restructured the entire company after a major fraud and near-bankruptcy situation. Her strategy included the design and execution of a new marketing approach as well as management of the entire plant operation, from sales, finance and manufacturing to obtaining a permit to increase production from regulatory agencies, which makes Saint-Elie one of Canada’s largest sources in Quebec. Lavoie’s experience also includes real estate development, product conception and international sales. In April of 2009, Lavoie acquired Leisure Time Spring Water (LTSW) and sold the company’s HOD division to a distributor in New Jersey. She has renegotiated all contracts with suppliers and customers, restructured and conducted a successful turnaround strategy, and has developed and designed a new marketing approach with a goal of making Boreal Water Collection the Northeastern U.S. leader for high-end private label bottled water. Lavoie has also already obtained approval for the status of a Regionally Significant Project under the Empire Zone State Program, which will allow the company to get taxes incentives. Lavoie has a B.A.Sc. in Chemical Engineering, P.Eng. and an M.B.A. in International Finance and Trade.
V.P / Plant Manager / Head of Design Dept. & IT Dept. of Boreal
Christopher Umecki leads Boreal’s design and IT departments. He’s been involved in publicity, graphic design and photography for more than 15 years. Umecki’s realisations encompass photo art, logos and brochures, infography, graphics and design and production of electronic and printed material. Umecki has experience with organisations like Alfred Sung, Tropicana and L'Oreal and is recognized in the industry for his creativity and innovations. He also manages all the bottling, ordering and deliveries process, directly from the Boreal plant.
Controller of Boreal
Vivian Faliski joined Boreal in January 2009, thus benefiting the company with her knowledge in accounting and finance. She is currently handling multiple tasks as the company’s Controller. Faliski has a Bachelor’s degree in accounting, has more than 15 years of experience in manufacturing, and has more than five years of experience in the automotive field.