BroadSoft Goes Live With Firepond CPQ(R) OnDemand Implementation Features Include Workflow, Multi-Level (Nested) Products, and Proposals MANKATO, MN, Oct 09, 2008 (MARKET WIRE via COMTEX) -- Firepond, Inc. (OTCBB: FPND) has announced that BroadSoft, Inc., the leading provider of VoIP application software, is now fully implemented on the Firepond CPQ OnDemand application. BroadSoft has integrated Firepond CPQ OnDemand with salesforce.com's application (Salesforce). "The BroadSoft implementation leverages many standard features of the Firepond CPQ OnDemand application including rule-driven workflow, proposal generation, tiered discounting, and data export," said Firepond's president Bradlee Sheafe. "The implementation also uses advanced features such as data-driven functions to accomplish specialized tasks." He added, "BroadSoft will use Firepond's Product Data Manager (PDM) as the master data source. This will allow them to rapidly deploy data updates to Firepond CPQ OnDemand so that all users have immediate access to the latest data." "We chose salesforce.com's SFA and Firepond CPQ OnDemand because of the ease of use and flexibility," stated Tom Notar, vice president of Sales Operations for BroadSoft, Inc. "We needed a solution to automate the configuration and pricing of our offerings with easy data integration into Salesforce for complete visibility into our pipeline. Our global sales force needs efficiency -- logging into Salesforce and Firepond through one Internet browser is as efficient as you can get." For example, Firepond CPQ OnDemand can eliminate the common problem of incorrect or missing product and pricing information on a quote. By incorporating the customer's own business rules and pricing calculations, the quoting process is simple and accurate. The end result is improved sales productivity, improved margin, and the elimination of write offs. A global market share leader, BroadSoft creates voice over IP application software that enables telecommunications service providers to offer the most advanced calling features to enterprise and residential customers. BroadSoft's sales processes contained many manual steps and required a tightly integrated, yet easy to use solution for its global sales force. Firepond CPQ OnDemand -- seamlessly integrated to Salesforce through the Force.com platform -- helps BroadSoft automate its lead to fulfillment process and eliminate time and errors by streamlining key steps. About Broadsoft, Inc. BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to seven of the Top 10 and 13 of the Top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems and Verizon. For additional information, go to www.BroadSoft.com. About Firepond, Inc. Firepond (OTCBB: FPND) is the leading provider of multi-tenant, on-demand Configure-Price-Quote(R) software that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond's sales solutions help companies to optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy (100% of submitted orders have accurate specifications and pricing), improved proposal generation time and high user acceptance. For additional information about Firepond, visit www.firepond.com or call 1-866-UCONFIG (826-6344).