The former business plan was based on a similar plan to I-tunes. Content was good and subscriptions were good. The company diluted share price and principles made money.The shell has now been sold and nothing, of substance exists to justify any movement. Speculation might be created through promos or other rumors. But no business plan has been put forth so movement is driven by groups sparking interest. Volume has been folks front loading. They have already bought up many shares so when they create news to stimulate buyers, they dump into the run and make bazzilions while you hold dead shares. I've lost plenty learning this lesson. GL.
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