The $45 per case must be the retail price and not the price retailers are paying Pulse as that would equate to $1.88 per can and over $6 mil.
The key piece of info would be how much Pulse is wholesaling a case of C Water for. My guess would be in the $22-$23 range. At $22 per case with 140,000 cases sold that would equate to $3 mil in revenue.... almost unbelievable.
I haven't gotten through to the company yet to ask. THANKS JEFF!!