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metrodavef

04/01/14 3:21 PM

#6832 RE: Jeff-M #6831

The $45 per case must be the retail price and not the price retailers are paying Pulse as that would equate to $1.88 per can and over $6 mil.

The key piece of info would be how much Pulse is wholesaling a case of C Water for. My guess would be in the $22-$23 range. At $22 per case with 140,000 cases sold that would equate to $3 mil in revenue.... almost unbelievable.

I haven't gotten through to the company yet to ask. THANKS JEFF!!