If it were only about 'potential', every micro-miner would succeed instead of just 1%.
Neither BONZ nor Gunner Gold has any money? They have to steal what they need from fools searching for a fantasy outcome. Sadly, a good story about 'potential' wins out every time over a proven story of failure (like BONZ's). When a 'story' is good enough, almost everyone will go long for a little while.
Real investors look for real companies to invest in....Traders don't care if a company is real or not. It's all about MOMO and MOMO analysis is far more difficult than fundamental and technical analysis...especially for fools.