below are the prices of some competing face creams from Estee Lauder...still think they didn't do some market research? There is a market, the trick is to create brand awareness without a multi-million dollar advertising budget...
Re-Nutriv Intensive Age Renewal Creme US$200.00 - US$750.00 (26) Shop Now NEW! Re-Nutriv Radiant White Age-Renewal Creme US$295.00 (2) Ultimate Lift Age-Correcting Creme Rich US$275.00 (8) Shop Now