Pretty easy concept to grasp. Pay $11-17k for 13 weeks of video news coverage for your company that gets published on many websites and on cable television nation-wide. Talk about your company, the product, your goals and progress - create awareness.
It's nice to see a company's executives talk on video, rather than just read PR's all the time.
Nobody said they bought this stock based off an advertisement. Paid advertising is like the infomercials you see on TV channels at 2AM. They are called paid ADVERTISING. That's kind of what companies do, along with produce product, get product(s) to market(s), expand market(s) and market share, submit SEC filings, do financials, retain Lawyers for legal work, do public appearances (more advertising)...things like Marani is already doing. Things like all companies that have a desire to achieve do. Things that would in all likelihood lead to increased shareholder value.