Inforit..........its not up to NEOM to enter the arena. Their technology encompasses all areanas you can imagine. Its the marketers who have to be brought on board and willing to accept the new technology, and thats not an easy task to accomplish. And when that happens, its anybodies guess how many competitors will be in that arena offering the similiar products, so its still to early to tell how big a player any company will be as a player in that arena.
NEOM definately wont get all the pie. Its just a guess how big a slice they will get. They will be a player, and eventually the marketers will accept the playing field, but its a guess when and how big. The experts are projecting this out to 2010 which is 4 years from now, and even then they arent projecting the kind of revenue that online advertising is experiencing now, so its not something thats gonna happen over night or in the next 6 months. Its a slow process.