The site is well thought out. There is a plan behind it. A strategy - for making sustainable profits. I work in the tech biz. There are a lot of good ideas behind this site whether it resembles WordPress or not.
I think their bread and butter will be in the daily videos, if they're produced nicely the website won't be THAT critical to the success, it's a very unique play in the sector
The site that you see on the Internet right now is NOT the final site/design, etc... Read their posts on their FB page. It clearly says so. This is a test page/placeholder page. They clearly day that this is nor the final site. $ UTRM