Would be nice if BKMP made it's way into the article because most people won't realise that TFN is part owned by a publically traded company. That, I think, would help get new investors.
Example: several years ago a new bank was started in the baltimore area. I found out that it was going public through a newspaper article and decided to buy some shares. It was my first stock purchase. Wouldn't have known they were a public company without the article. Lots of people like me don't have time to do lots of research and DD. We invest into opportunities when we come accross them.