Most expensive thing you can do is pay for advertising. Think about this for a second... the directory is currently our most popular. We advertise using the media campaign to get the masses to the directory. Someone is on our website, and off to the right hand side is a direct link to Hello(yourcity). We don't have to pay for an ad campaign now. It seems like a no brainer! It seems only logical to take the time to have everything worked out and smooth before the media campaign so when someone does click they come back because it works!!
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