So basically Lux your saying HJOE announced a deal with a Japanese distributor for 10 mil., and they released a PR to inform all, keeps the shareholders whom believe anything that is said just so they don't have to face the reality of possibly losing all their investment.
Than HJOE forgets to tell anyone(oops) that it isn't really a deal yet, but be patient we just need to clear up that little issue of the FDA(Japanese) giving clearance regarding toxicology before the government of the country will allow it to be sold ?
In a nutshell per your explanation, HJOE lied to their investors ( lie might be harsh, how about slight over site, or an innocent little case of "what we really meant to say was......"
FDA does not approve nor deny energy/hangover shot/ drinks, their role in this field is labelling/ingredients/content(and if they even have a Japanese FDA......You really think that a country which allows all types of herbal, exotic supplement/powders ranging from mandrake root right up to powdered Grizzly Balls, is going to hold up HJOE ?