Pump-and-Dump—in which a fraudster deliberately buys shares of a very low-priced stock of a small, thinly traded company and then spreads false information to drum up interest in the stock and increase its stock price. Believing they’re getting a good deal on a promising stock, investors create buying demand at increasingly higher prices. The fraudster then dumps his shares at the high price and vanishes, leaving many people caught with worthless shares of stock. Pump-and-dumps traditionally were carried out by cold callers operating out of boiler rooms, or through fax or online newsletters. Now, the most common vehicles are spam emails or text messages.
Like many investment scams, pitches to invest in potentially fraudulent marijuana-related companies may arrive in a variety of ways—faxes, email or text message invitations to webinars, infomercials, tweets or blog posts. Regardless of how you first hear about them, the offers almost always contain hallmarks of "pump and dump" ploys. Specifically, fraudsters lure investors with aggressive, optimistic—and potentially false and misleading—statements or information designed to create unwarranted demand for shares of a small, thinly traded company with little or no history of financial success (the pump). Once share prices and volumes reach a peak, the cons behind the scam sell off their shares at a profit, leaving investors with worthless stock (the dump).
Everything surrounding this stock is identical to all aspects related to both investor scam alerts issued by FINRA. Including, but not limited to pot rumors, to stimulate interests inducing the purchase and sale of securities in this registrant.
Considering there are co-conspirators such as stock promoters including but not limited to Wall Street News Cast, Wall Street Media and Ludlow Capital (Tom Bustamonte), and internet bloggers, ELRA may very well include many participating in this scheme that may very well fall under any investigation and subsequent indictment.