No, this is not for real. Bloomberg did not give this company a push of any kind. Bloomberg is reporting news. Period. Just because they picked up an item that was put out there doesn't mean they are endorsing anything. Go to Bloomberg directly.
Stop distorting the facts. Bloomberg is just reporting the news. Period. Just like they do with thousands of other small companies. Nowadays, with the internet, even the small outfits can get in the news. It means nothing.