I honestly believe PPHM is just a well kept secret that is starting to finally get its day in the sun. Information is slowly leaking out and now our management team is starting to share more and more data.
People were talking about manipulation and all types of nonsense when in reality PPHM was just an unknown entity. Then couple in the disaster from September of 2012 and the skeptics really weren't listening or looking for clues to where this company was heading.
I'm far from the first to point to this hypothesis, but its pretty much that plain and simple. The fuse has been lit and more people are starting to hear and understand the story. Everyday gets more exciting.