Image....just Imagine if BW had decided to spend the money he wastes on NASCAR- on Merchandising Reps, in key markets, that would go out and keep tabs on accounts (like that 7-11 described)! JUST IMAGINE!! The reason he doesn't? Because its TOO much work and its sooo much more fun, from BW's point of view, hanging out with the NASCAR crowd pretending you're some big shot! What a f@*%n' shame for all the shareholders who put faith in this product!