Replies to post #35278 on e.Digital Corporation (fka EDIG)

[Tenderloin]

$35?

Not a problem it seems.......

At retail, one-third of the people buying portable music players have annual incomes of $100,000 or more, according to NPDTechworld. By contrast, 55 percent of people buying Apple's iPod have incomes in that bracket. The group also is more likely to embrace a music service and buy additional ancillary products or services than many other income brackets.

Apple's attractive demographic is more than just people with spending power. About 20 percent of people buying portable music players at retail are between the ages of 25 and 34, according to NPDTechworld. One-third of iPod buyers are in the same age bracket.

With those demographics as a starting point, Apple could use its small installed base to help direct record labels and Hollywood toward standards--a place they already seem inclined to go