Yep, can only go by pics taken by shareholders since it's not in my area yet, so take it with a grain of salt, but a common theme is a bunch of 5 Hours fully stocked and a Rise or Coffee Boost box with a mix of Rise & Coffee Boost in it, as if both products were sold and they combined the few bottles left of each into one box.
NeverSleeps, you're right, the products certainly hold their own. We have a current disadvantage for name recognition when someone looks at the shelf, but anyone willing to give us a try at the much better price will not go back to 5 Hour or SK. If all is going to plan as laid out in previous PRs, we should get some advertising that will help increase brand awareness down the road, but very promising that we had to add additional production dates for Avanzar, as that means people are buying it and there is already interest to increase availability in our initial market after starting cold out of the gate.