KT, buen idea re.linkage between PPHM preferred shares which are convertible at $3/common share, and the awareness among, say (for example) "Texas money", which might be classified as retail/wholesale buyers, or the "pre-institutional" big guy investors who want to know what's happening next in the Pharm Dept of their alma mater (in this case, UTSW), and before the big institutional buyers step in.